About Forma

The employee benefits landscape needs a reset. Companies invest millions annually in benefits that employees neither value nor use regularly. Forma, founded in 2017, set out to challenge this one-size-fits-all approach.

Forma's global lifestyle benefits platform enables companies to offer competitive packages while reducing costs and inefficiencies. While giving employees more choice and flexibility in spending their benefit allowances, the Forma platform saves HR, total rewards, and benefits professionals countless hours they would have spent managing and supporting multiple point solutions.

With Forma, companies can choose from a suite of products, including Lifestyle Spending Accounts, Health Savings Accounts, Health Reimbursement Arrangements, Flexible Spending Accounts, and more. These products allow companies to design and deliver customized benefits programs through a single platform. Employees can then spend account funds in three ways: The Forma Store, The Forma Visa Card, or claim reimbursement.

Forma has helped hundreds of renowned companies, including Stripe, UKG, lululemon, and Tripadvisor, to design equitable, scalable, and flexible benefits programs for nearly 1 million employees worldwide.

Forma is backed by Emergence Capital and Ribbit Capital. We have received numerous awards for our exponential growth, innovation, and as a "Great Place to Work."

About the Role

Forma is redefining what employee benefits look like. We believe benefits shouldn't live in a PDF — they should feel like a curated experience. As our Vendor & Partnership Manager, you'll be the architect of that experience, building and managing a best-in-class catalog of vendors and partners that bring our members' benefits to life.

This is a rare blend of merchandising instinct, relationship-building skill, and operational rigor.. You'll own the full vendor lifecycle — from sourcing and negotiating to onboarding and ongoing performance — ensuring every brand in the Forma store earns its place and delivers real value to our members.

You Will

Partnership & Vendor Management

• Source, evaluate, and onboard new vendor and brand partners aligned with Forma's member demographics and benefit categories

• Negotiate commercial terms including pricing, exclusives, revenue share, and co-marketing opportunities

• Build and maintain strong long-term relationships with vendor partners, serving as their primary point of contact

• Monitor vendor performance against KPIs (conversion, member satisfaction, redemption rates) and hold partners accountable to agreed standards

• Manage contract renewals, offboarding underperforming vendors, and continuously refreshing the catalog

Merchandising

• Curate and manage the Forma store catalog, ensuring a compelling, relevant, and on-brand product and service mix

• Develop merchandising strategies that drive engagement, discovery, and spend across benefit categories

• Identify gaps in the catalog and proactively source new vendors to fill them

• Own the presentation of the store aligned to category organization, featured placements, seasonal moments, and promotional campaigns

Cross-Functional Collaboration

• Partner with Product to ensure a seamless member shopping experience and surface vendor integration needs

• Collaborate with Finance and Legal on vendor contracts, pricing integrity, and compliance

• Bring the member voice into vendor decisions — using data, feedback, and trends to inform the catalog strategy

Preferred Skills

• 4+ years of experience in merchandising, partnerships, vendor management, or category management — ideally in a marketplace, benefits, HR tech, or consumer platform context

• Proven track record of sourcing and managing vendor or brand partnerships end-to-end

• Strong commercial instincts — you know how to negotiate, structure a deal, and assess whether a partner is truly worth the shelf space.

• Data-driven mindset with the ability to use performance metrics to make and defend decisions

• Excellent relationship management skills: vendors want to work with you, and members notice the difference

• Highly organized with the ability to manage a large, dynamic catalog and multiple partner relationships simultaneously

• A genuine passion for benefits, wellness, lifestyle, or consumer experience

Bonus:

• Experience at a benefits platform, fintech, or HR tech company

• Familiarity with flexible spending accounts (FSAs, LSAs, HSAs) or similar benefits structures

• Existing network of brand and vendor relationships in wellness, lifestyle, or professional development

Benefits and Perks

• Remote-first working environment

• Medical, dental and vision insurance plans

• Employee wellness program

• One-time home office stipend

• 401(k) savings plan

• Flexible PTO policy

• 12 weeks Parental Leave + 4 additional weeks for the Birthing Parent

At Forma, we value diversity, and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Duties and responsibilities may not all be covered in the description, or may change over time at the discretion of Forma. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Forma, we welcome diverse perspectives, and people who think rigorously / aren't afraid to challenge assumptions. Join us!