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Marketing & Communications Specialist - DACH

Roles & Responsibilities

  • Strong writing skills in German and English
  • Experience in content creation and PR
  • Proficient in digital marketing and social media management
  • Ability to coordinate and execute local marketing events

Requirements:

  • Produce compelling content and manage the editorial calendar
  • Build relationships with media and manage internal communications
  • Plan and execute local events targeting key B2B events
  • Adapt marketing strategies and manage localised campaigns

Job description

Who we are:

N2JSoft is a fast-growing B2B SaaS fintech that specialises in digitising financial processes. Through its N2F solution, the company helps over 20,000 clients and 1 million users across 98 countries streamline expense management, corporate card programs, and supplier invoice handling. Driven by a strong innovation culture, N2JSoft has grown from 20 employees in 2021 to nearly 200 today, with ambitions to become Europe's leading platform for professional spend and accounts payable management. 

 

With presence in the German market for over five years, N2JSoft is now accelerating its growth across the DACH region, a strategic market for the company. To strengthen our local visibility and adapt our activities to the specific dynamics of the DACH market, we are looking for a Marketing & Communications Specialist to champion our brand and support our growth on the ground 

You will work day-to-day alongside established local teams and play a pivotal role in building our visibility and brand recognition in these markets. 

 

About the role: 

As Marketing & Communications Specialist for the DACH region, you will be the local marketing lead and brand custodian for your market. Sitting at the intersection of content, PR, events, and digital, you will own local marketing initiatives from strategy through to execution — working closely with internal teams and external partners. You will have the full support of our global marketing team, while serving as the on-the-ground point of reference for coordinating and deploying marketing activities in your market. 

 

What you'll be doing 

 

Content & Copywriting:

Produce compelling content and copy in German and English: blog posts, white papers, customer case studies, social posts, sales enablement materials, and email campaigns. 

Own the editorial calendar in close collaboration with the Marketing and Sales teams, with a focus on lead generation and brand building. 

Update and optimise local website content on an ongoing basis. 

 

PR & Communications: 

Build and nurture relationships with tech and business media in your market — pitching story ideas, coordinating press releases, and managing media coverage. 

Handle internal communications for the local team, ensuring alignment with global messaging and company culture. 

 

Events:

Plan, organise, and execute local events: trade shows, webinars, and partner activations. 

Maintain a strong brand presence at the key B2B events in your market — targeting around 15 well-chosen events per year. 

 

Digital & Social Media: 

Manage and grow the brand's social media presence (LinkedIn, X, Instagram) through organic campaigns, aiming for at least two posts per week. 

Track campaign performance against KPIs using analytics tools and continuously optimise based on data. 

 

Local GTM, Campaigns & Cross-functional Collaboration:

Adapt the GTM strategy to your market and its buyer personas. 

Act as the key bridge between global marketing and your local market — surfacing local insights, flagging market nuances, and ensuring global initiatives land effectively on the ground. 

Drive cross-functional communication with Sales, Product, Customer Success, and Leadership — aligning local marketing initiatives and making sure the needs of your market are understood across the organisation. 

 

Localisation & Agency Management:

Localise global campaigns for your market — going well beyond translation to adapt messaging, channels, formats, and timing to local behaviours and cultural context. 

Brief, manage, and quality-control a network of external partners (creative, PR, events, media buying) in close collaboration with the central marketing team. 

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