Digital Marketing Assistant & Social Media Manager

We are seeking an experienced and highly proactive AI-Powered Digital Marketing & Social Media Assistant to manage and grow the digital presence of multiple brands. This role is ideal for someone who embraces AI-first workflows, thinks in systems rather than tasks, and can independently transform ideas and content into strategic, high-performing marketing campaigns.

This is not a traditional Social Media Manager or Virtual Assistant role. The successful candidate will leverage AI as the primary driver of audits, strategy development, content creation, and workflow automation while ensuring all outputs align with brand objectives and quality standards.

The role is fully remote and requires a high level of ownership, initiative, and self-direction.

Key Responsibilities

Social Media Strategy & Content Management

• Conduct social media performance audits and historical content reviews using AI-driven tools and methodologies.
  
• Analyse performance data and identify opportunities for growth, engagement, and optimisation.
  
• Develop social media strategies based on audit findings, brand guidelines, and business objectives.
  
• Define, monitor, and report on key performance indicators (KPIs) across social media platforms.
  
• Stay informed about platform updates, emerging trends, and industry best practices.
  

Content Creation & Brand Development

• Use AI tools to extract, organise, categorise, and repurpose content from videos, transcripts, and brand materials.
  
• Build scalable content systems that consistently generate on-brand content.
  
• Create engaging visual assets using Canva.
  
• Perform basic video editing and content repurposing using tools such as Opus Clip or similar platforms.
  
• Ensure all content aligns with brand voice, messaging, and marketing objectives.
  

Social Media Execution & Performance Management

• Schedule, publish, and manage content across LinkedIn, Facebook, Instagram, and TikTok.
  
• Utilise scheduling and automation tools to improve efficiency and consistency.
  
• Monitor campaign and content performance, providing recommendations for continuous improvement.
  
• Coordinate content planning sessions and extract key insights for future content development.
  

AI Workflow Development & Process Improvement

• Design and manage end-to-end AI-driven workflows from content planning through publication.
  
• Develop and maintain prompt libraries, content frameworks, and automation processes.
  
• Use AI to create audits, reports, content strategies, content plans, and marketing assets.
  
• Identify repetitive manual tasks and implement AI-powered or automated solutions.
  
• Create and maintain process documentation, workflows, and Standard Operating Procedures (SOPs).
  

Administrative & Operational Support

• Assist with CRM management and database maintenance.
  
• Support email marketing, nurture campaigns, and communication workflows.
  
• Provide calendar, inbox, and scheduling support as required.
  
• Maintain organised digital filing systems and documentation.
  
• Perform general administrative tasks to support business operations.
  

• Minimum 3 years of experience in Social Media Management, Digital Marketing, Content Marketing, or a similar role.
  
• Demonstrated experience using AI tools to build audits, strategies, workflows, and content systems.
  
• Strong prompting skills across multiple AI platforms and tools.
  
• Experience creating and documenting workflows, systems, and SOPs.
  
• Proven experience managing LinkedIn and Meta platforms; TikTok experience is advantageous.
  
• Proficiency in Canva for content creation and design.
  
• Excellent written and verbal English communication skills.
  
• Strong analytical, organisational, and problem-solving abilities.
  
• High attention to detail and commitment to quality.
  
• Ability to work independently and manage multiple priorities in a remote environment.
  

Preferred

• Experience using Go High Level (GHL) CRM.
  
• Familiarity with content repurposing and video editing tools such as Opus Clip.
  
• Experience supporting email marketing and nurture campaigns.
  
• Understanding of Australian business and communication standards.
  
• Experience working within AI-first or automation-driven marketing environments.