Role overview

Qualifications

Proven track record in technical and local SEO
Experience in the tourism, hospitality, or luxury short-term rental spaces
Deep knowledge of Google Business Profile optimization and search algorithms
Reliability in a home office setting with high-speed internet

Responsibilities

Audit, optimize, and manage regional website content for high organic rankings
Implement local SEO best practices to drive traffic into booking systems
Optimize copy and layouts across major booking channels to enhance conversion rates
Manage and optimize Google Business profiles for local search dominance

Key facts

Remote from: Anywhere
Fixed term
English

Hard skills

Search Engine Optimization Google Business Profile Analytics

Other skills

Hospitality
Analytical Skills
Proactivity

About the company

RecruitMyMom.co.za

Human Resources, Staffing & Recruiting

RecruitMyMom is a trusted, online, award-winning, female empowerment staffing company based in South Africa. We offer a professional service for local and global companies who seek resources for remote, hybrid and in-office jobs, contract or permanent. We provide multiple skills including digital marketing, finance and accounts, administration and back-office, compliance and more.

Company details

Company typeSME

IndustryHuman Resources, Staffing & Recruiting

Company size11 - 50

Links

Website LinkedIn See all jobs

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Job description

This is a remote position.

A growing boutique guest farm portfolio based in the Western Cape requires a data-driven digital marketing professional for a part-time, remote, independent contracting role requiring 3–4 hours per week to start, with potential to scale as the portfolio grows. The main objective of this position is to maximize organic search visibility, manage digital platforms, and drive direct bookings for an expanding property portfolio.

Initially focusing on a premium boutique guest farm based in the Western Cape, you will take full ownership of local SEO, platform listing optimization, and Google Business Profile management. This highly flexible role is an excellent fit for an independent specialist who excels at turning digital traffic into measurable sales growth and wants to partner long-term with a growing property portfolio.

Responsibilities:

Search Engine Optimization (SEO):

Audit, optimize, and manage regional website content to ensure high organic rankings for travel, tourism, and boutique accommodation keywords.
Implement local SEO best practices to channel traffic directly into the property’s booking systems.

Listing & Asset Optimization:

Optimize copy, keyword integration, and photo layouts across major booking channels (Airbnb, Booking.com, Lekkerslaap etc.) to drive click-through and conversion rates.

Google Business Profile Management:

Take full ownership of Google Business profiles, actively optimizing them to dominate local search and map results.
Track digital analytics and search performance to advise the owner on strategic growth as the portfolio scales.

Requirements

Home Office Infrastructure: Must have a fully equipped home office with a reliable PC, secure high-speed internet, and a backup power solution (Inverter/UPS).
Experience: Proven track record in technical and local SEO, with specific experience in the tourism, hospitality, or luxury short-term rental spaces highly preferred.
Expertise: Deep knowledge of Google Business Profile optimization and search algorithms.
Skills: Highly analytical, data-driven, and able to translate digital metrics into actionable sales growth for the property owner.
Attributes: Proactive, independent worker who can execute a digital strategy with minimal supervision.

Salary: R300 - R345

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