Manager, Media Strategy, Outdoor

Manager, Media Strategy, Outdoor

Valley City, OH is Preferred or Remote

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

The Manager, Media Strategy, Outdoor is responsible for leading and managing the strategies and tactics associated with local dealer advertising primarily for Cub Cadet®, DEWALT®, and Hustler dealers in the US.  Local advertising is designed to create awareness and drive demand for outdoor power equipment year-round at dealerships and online in markets of varying sizes.  This type of advertising planning involves the independent business owner, dealer, for maximum success. You’ll get to: 

  

• Gain first-hand understanding of independent dealership business model and current challenges/opportunities to incorporate in strategic planning and execution
• Project management includes, but is not limited to, the management of Local Dealer Advertising account supporting Independent Retail (dealer) business focused on program strategy, management, and communications
• Lead all Local Dealer Advertising programs(s) primarily for Cub Cadet, Cub PRO, DEWALT (commercial gas mowers and electric tools/outdoor power equipment) and Hustler including integration of local digital advertising, local broadcast/Cable/OTT.  Identify areas of opportunity to achieve efficiencies in local dealer advertising program planning and execution. 
• Collaborate with brand agencies and internal team to ensure media plans (traditional and digital) align with brand strategy and national media plans 
• Develop a deep understanding of specific dealer needs in the digital space and work with brand agencies to optimize digital strategies across all channels
• Monitor advertising campaigns and develop meaningful analytics for program
• Effectively communicate results and provide strategic direction during and post campaigns 
• Analysis of return on advertising investment (ROAS)
• Assist in managing premade ad creative for dealer use with agency partner(s) for spring, snow, promotional, new product launch advertising
• Execute detailed billing of advertising funds to individual dealer accounts, tracking all advertising monthly billing, and fiscal year budget tracking
• Monitor and verify advertising fund and media billing from agency/agencies, review billing of advertising managed by Cub Cadet, DEWALT and Hustler to each dealer, monitor all media billing changes from agency/agencies, facilitate annual agency/agencies audit; extend to other brands as needed  
• Lead agency relationship including managing contractual documents, primary day to day contact for agency inquires on dealer ad inquiries, and monitor and manage metrics (reporting measures)
• Collaborate with sales team(s) on program planning, participate in variety of sales meetings (regional and business planning meetings, sales webinars, annual National Sales Meeting, annual Dealer Convention)
• Share programs and learnings with other global dealer business channels within the organization
• Opportunities to work with brand ad agency partners in Annual Brand Planning process 

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• Bachelor’s degree in marketing or communications
• 3-5 years minimum experience in marketing, advertising, paid media planning (including digital and traditional tactics) 
• Well-organized, detail-oriented thinker that possesses the ability to manage multiple projects simultaneously
• Customer focused and service minded, with a desire to work in cross-functional teams.  Works closely with brand marketing managers, digital marketing managers, sales account managers, product managers, customers and strategic marketing partners
• Self-starter capable of working independently
• Excellent verbal and written communication skills
• Extremely proficient in excel and PowerPoint 
• General understanding of media purchasing, billing, verification a plus
•  Marketing experience in dealer retail business, franchise business experience a plus
• Experience managing co-op media is also a plus

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-JA1


The Salary range for this position is $62,200.00 - $100,200.00


• This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker. ​

• The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.​

• The successful candidate may be eligible for annual merit increases. ​

• Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. ​

• Discounts on Stanley Black & Decker tool sand other partner programs.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com.  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)