PPC & SEO Specialist Local Lead Generation Optimization

PPC & SEO Specialist Local Lead Generation Optimization
Scope: Part-Time / Project-Based
Rate: Candidate to propose their own rate

Job Description:

We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (1520km radius, aged 20+). This is a results-based engagement with high accountability and clear ROI expectations.

Key Goals:

• Reduce CPA from $35$40 to $20$22

• Rebuild or optimize Google Performance Max campaigns

• Increase qualified lead volume within 1520km radius

• Improve local SEO rankings and organic visibility

Roles & Responsibilities:

PPC Management

• Audit current Google Ads (PMax) campaigns and past performance

• Build optimized campaigns targeting local keywords and geographic areas

• Set up conversion tracking, budget limits, ad scheduling, and retargeting

• Conduct A/B testing on creatives and keyword strategies

• Continuously optimize to achieve CPA and lead targets

SEO Optimization

• Conduct local SEO audits and competitor analysis

• Optimize on-page content, metadata, and Google Business Profile

• Build local backlinks, citations, and directory listings

• Recommend blog topics and content strategies (if needed)

• Enhance mobile-friendliness, page speed, and technical SEO

Communication & Reporting

• Share daily performance updates on CPA, ad spend, and conversions

• Attend weekly check-ins for campaign review and strategy adjustments

• Document and explain campaign changes and test strategies

• Deliver clear reports with actionable insights

Ideal Candidate Profile:

• 2+ years of hands-on experience in PPC (especially Google PMax) and local SEO

• Proven success in lead generation for service-based or local businesses

• Strong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.

• Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB

• Excellent English communicationclear, proactive, and data-driven

• Able to provide samples of past campaigns and performance-based results