Role overview

Qualifications

2+ years of hands-on experience in PPC (especially Google PMax) and local SEO
Proven success in lead generation for service-based or local businesses
Strong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.
Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB

Responsibilities

Audit current Google Ads (PMax) campaigns and past performance
Build optimized campaigns targeting local keywords and geographic areas
Conduct local SEO audits and competitor analysis
Share daily performance updates on CPA, ad spend, and conversions

Key facts

Remote from: Australia
Full time
Senior (5-10 years)
SEO Specialist
English

Hard skills

Search Engine Optimization Google Ads Lead Generation Conversion Tracking A/B Testing PageSpeed Google Analytics SEMrush (Software) Google Business Profile

Other skills

Mobile Computing
Communication
Problem Reporting

About the company

Gentask Virtual Assistance Services

Outsourcing & Offshoring

📍 ABOUT GENTASK VIRTUAL ASSISTANCE SERVICES: Are you tired of sifting through countless virtual assistance agencies, unsure of their credibility and commitment to excellence? Look no further! I am thrilled to introduce you to our pioneering virtual assistance agency based in the Philippines, where we prioritize one thing above all else: quality. At Gentask Virtual Assistance Services, we understand the critical role that virtual assistants play in empowering businesses to thrive in the digital age. That's why we have built a team of highly experienced professionals with proven results, setting us apart from other agencies in the Philippines. We are committed to delivering top-notch virtual assistance services that not only meet but exceed our clients' expectations. What sets us apart is our unwavering dedication to quality. We handpick each member of our team, ensuring they possess the necessary expertise, skills, and experience to handle a wide range of tasks with utmost efficiency and professionalism. Whether it's administrative support, customer service, content creation, social media management, or any other virtual assistance need, our team has the expertise to deliver exceptional results. 📍 WHAT CAN YOU EXPECT FROM MY TEAM? 💎 Experienced Professionals: Our team members possess a proven track record of delivering exceptional results in their respective fields. No "fake it til you make it" here! 💎 Tailored Solutions: We understand that every business is unique, and we provide personalized virtual assistance services tailored to your specific requirements. 💎 Transparent Communication: Open lines of communication are at the heart of our client relationships. We ensure clear and timely communication to foster trust and collaboration. 💎 Unparalleled Support: Our team is committed to going above and beyond to provide unparalleled support, enabling you to focus on core business objectives. 📍 BOOK A CALL WITH ME: https://calendly.com/hellojaniceduetes

Company details

IndustryOutsourcing & Offshoring

Company size51 - 200

Links

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Job description

PPC & SEO Specialist Local Lead Generation Optimization
Scope: Part-Time / Project-Based
Rate: Candidate to propose their own rate

Job Description:

We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (1520km radius, aged 20+). This is a results-based engagement with high accountability and clear ROI expectations.

Key Goals:

Reduce CPA from $35$40 to $20$22
Rebuild or optimize Google Performance Max campaigns
Increase qualified lead volume within 1520km radius
Improve local SEO rankings and organic visibility

Roles & Responsibilities:

PPC Management

Audit current Google Ads (PMax) campaigns and past performance
Build optimized campaigns targeting local keywords and geographic areas
Set up conversion tracking, budget limits, ad scheduling, and retargeting
Conduct A/B testing on creatives and keyword strategies
Continuously optimize to achieve CPA and lead targets

SEO Optimization

Conduct local SEO audits and competitor analysis
Optimize on-page content, metadata, and Google Business Profile
Build local backlinks, citations, and directory listings
Recommend blog topics and content strategies (if needed)
Enhance mobile-friendliness, page speed, and technical SEO

Communication & Reporting

Share daily performance updates on CPA, ad spend, and conversions
Attend weekly check-ins for campaign review and strategy adjustments
Document and explain campaign changes and test strategies
Deliver clear reports with actionable insights

Ideal Candidate Profile:

2+ years of hands-on experience in PPC (especially Google PMax) and local SEO
Proven success in lead generation for service-based or local businesses
Strong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.
Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB
Excellent English communicationclear, proactive, and data-driven
Able to provide samples of past campaigns and performance-based results