Digital Marketing Specialist (Social Media, Email Marketing & Lead Generation)

Job Title: Digital Marketing Specialist (Social Media, Email Marketing & Lead Generation)

• Compensation: 26,000
• Location: Remote
• Commitment: Part time

Job Overview

We are looking for an experienced Digital Marketing Specialist to manage and execute our social media strategy, email marketing campaigns, and lead generation efforts. You will be responsible for growing our online presence, nurturing leads, and driving sign-ups for our online workshops focused on helping people overcome their fear of water.

The ideal candidate is highly creative, data-driven, and skilled in social media management, email marketing automation, and lead generation strategies.

Key Responsibilities

1. Social Media Management & Content Creation

• Develop and execute a content calendar focused on overcoming water fear, success stories, FAQs, and engaging posts.
• Create and schedule 4 social media posts per week (Facebook, Instagram, TikTok, LinkedIn).
• Design and produce 3 short-form videos per week (Reels, TikToks, YouTube Shorts).
• Write compelling captions, hashtags, and CTAs to boost engagement and conversions.
• Engage with followers by responding to comments, messages, and community interactions.
• Collaborate with influencers and potential partners to expand audience reach.
• Track and analyze social media performance, optimizing content based on insights.

2. Email Marketing & Automation

• Develop lead magnets (e.g., downloadable guides, free checklists) to capture emails.
• Write and automate a 7-email nurture sequence to convert leads into customers.
• Send a weekly email newsletter with customer success stories, tips, and workshop updates.
• Create and manage promotional email campaigns for upcoming workshops and special offers.
• Segment and clean email lists to ensure targeted messaging and high deliverability.
• Perform A/B testing to optimize subject lines, email copy, and CTAs.

3. Lead Generation & CRM Management

• Optimize landing pages to increase lead capture and conversion rates.
• Track leads in a CRM system and implement an effective follow-up strategy.
• Plan and run Facebook & Instagram ad campaigns (ad budget separate).
• Generate leads organically through engagement in Facebook Groups, LinkedIn, Reddit, and Quora.
• Organize and promote free webinars and online workshops to attract potential clients.
• Implement retargeting and remarketing strategies to re-engage lost leads.

Required Skills & Qualifications

• Proven experience in social media management, content creation, and engagement strategies.
• Strong expertise in email marketing platforms (Mailchimp, ConvertKit, ActiveCampaign, etc.).
• Knowledge of lead generation techniques (organic outreach & paid ads).
• Basic video editing skills for creating short-form content.
• Experience with Facebook & Instagram ads (audience targeting, retargeting, and optimization).
• Strong writing skills for crafting engaging social media captions, emails, and ad copy.
• Experience using Google Analytics, Meta Business Suite, or similar tools for tracking performance.
• Highly organized with strong project management skills.

Preferred Qualifications

• Experience in coaching, wellness, or swimming, education industries is a plus.
• Familiarity with automation tools like Zapier, ClickFunnels, or HubSpot.
• Prior experience working with online courses or coaching businesses.