Growth & Community Activation Manager
About the Role
Location: Lagos, Nigeria (Hybrid) Travel: (Up to 50%)
Krowdshield is redefining community safety through real-time incident reporting, predictive intelligence, and AI-powered insights. As we prepare to launch our MVP beta across gated communities and campuses, we're looking for a Growth & Community Activation Manager to own early-stage growth and engagement end to end.
This role blends growth marketing, online community building, email communications, and on-the-ground activation. You'll be responsible for building awareness, trust, and sustained engagement — both digitally and in person — city by city.
You'll design and execute grassroots growth strategies, grow and manage email-based communities, run field activations, manage ambassadors, and ensure all communications are executed responsibly and in compliance with marketing regulations. This is a hands-on, entrepreneurial role for someone who thrives in early-stage environments.
This is a contract-to-hire role (initial 3-month contract) with potential to convert to full-time based on performance.
Key Responsibilities:
Growth Strategy & Campaign Execution
- Translate MVP launch and beta growth strategy into weekly execution plans, calendars, and campaign checklists.
- Own organic and grassroots growth efforts across digital and in-person channels.
- Refine and maintain consistent brand messaging across email, social, community platforms, and field activations.
- Plan and execute a 30-day launch countdown campaign across online and offline channels.
Online Community Building & Email Marketing
- Build and grow Krowdshield's online community through email communications, social platforms, and invite-only groups.
- Own the end-to-end email marketing lifecycle, including:
-Managing subscriber lists and segments
-Creating and sending campaign and community emails (beta invites, updates, event announcements)
-Coordinating newsletters, launch updates, and ambassador communications
- Maintain accurate and organized email lists, ensuring:
-Proper opt-in and consent management
-Clear unsubscribe mechanisms
-Adherence to applicable marketing and communication regulations (e.g., CAN-SPAM and related standards)
- Monitor email engagement metrics (open rates, click-throughs, replies) and optimize messaging accordingly.
Community & Campus Activation (In-Person)
- Lead Krowdshield activations within gated communities, estates, and university campuses.
- Build trusted relationships with residents, student leaders, school administrators, and community security stakeholders.
-Community info sessions
-Product demos
-Small in-person and virtual events
- Act as the face of Krowdshield during field activations, clearly and confidently communicating the value of the platform.
- Collect real-time feedback from community members to inform product and rollout improvements.
Ambassador & Advocacy Program
- Recruit, onboard, and manage early ambassadors and community advocates.
- Identify and nurture power users who can drive organic growth within their communities.
- Develop ambassador toolkits, talking points, and content to support local outreach.
- Highlight ambassadors through email, social content, and community communications.
Social Media & Content (Organic)
- Own Krowdshield's organic social media presence (Instagram, Facebook, LinkedIn).
- Plan, create, and schedule content (minimum 2–3 posts/week), including:
-Community stories
-Field activations
-Ambassador highlights
-Educational product content
- Monitor channels daily and engage with comments, DMs, and user-generated content.
- Track performance metrics to inform content and engagement strategy.
Field Marketing & Grassroots Activation
- Organize and execute Krowdshield's presence at local events, farmers markets, school gatherings, and partner locations.
- Coordinate distribution of flyers, posters, and promotional materials.
- Support vendor coordination for signage, branded materials, and event logistics.
- Tailor engagement strategies to different community types and local contexts.
Communication, Feedback & Reporting
- Manage two-way communication with users via email, social platforms, WhatsApp groups, and in-person interactions.
Track and report weekly on KPIs including:
-Email list growth and engagement
-Beta signups and activations
-Event participation
-Ambassador-driven referrals
- Share qualitative insights and feedback with product, field strategy, and leadership teams.
Qualifications
- 2–5 years of experience in growth marketing, community management, email marketing, field marketing, or grassroots engagement.
- Hands-on experience building and managing email-based communities and subscriber lists.
- Working knowledge of email marketing best practices and compliance requirements.
- Strong written, verbal, and interpersonal communication skills.
- Comfortable explaining technology in simple, relatable terms.
- Experience using tools such as MailerLite, HubSpot, or similar platforms is a plus.
- Familiarity with Canva, CapCut, or basic content creation tools.
- Highly organized, self-directed, and comfortable managing multiple priorities.
- Energetic, outgoing, and confident representing a brand in the field.
Ideal Profile
- A builder at heart who enjoys creating momentum from the ground up.
- Equally comfortable growing online communities and showing up in person.
- Thoughtful about trust, consent, and responsible communication.
- Scrappy, creative, and resourceful with limited budgets.
- Excited to collaborate across product, operations, and leadership.
Reporting Structure
Reports to: CEO or Field Strategy & Insights Director
Collaborates closely with: Product Marketing Lead, Customer Success Team, City Activation Managers, and Founding Team
Logistics & Compensation
Contract Duration: 3 months (with potential full-time conversion)
Location: Remote-flexible for planning; in-person field activations required
Travel: Required for activations (expenses covered)
Compensation: Competitive contract rate (discussed during interview)
Why Join Krowdshield
At Krowdshield, you'll help build safer, smarter communities by blending technology with human connection. This role offers real ownership, real-world impact, and the opportunity to shape how Krowdshield grows — online and on the ground.
