Marketing & Social Media Coordinator

Our client, a well-established and growing recruitment business, is seeking a creative and commercially minded Marketing & Social Media Coordinator to drive brand visibility, candidate engagement, and client marketing initiatives across multiple channels.

This is an exciting opportunity for someone who enjoys creating engaging content, developing social media strategies, and supporting business growth through innovative marketing campaigns. The successful candidate will play a key role in enhancing the company's online presence, strengthening employer branding, and delivering targeted marketing activity across specialist recruitment markets.

Key Responsibilities

Social Media & Brand Promotion

• Develop and execute social media strategies to increase brand awareness, engagement, and audience growth.
  

• Create and publish engaging content across LinkedIn, Instagram, and other relevant social media platforms.
  

• Promote company news, team achievements, office culture, events, milestones, promotions, anniversaries, and new joiners.
  

• Monitor social media trends and recommend innovative approaches to maximise engagement and reach.
  

• Track and report on social media performance, engagement metrics, and campaign effectiveness.
  

Content Creation & Marketing

• Produce high-quality marketing materials for clients and candidates, including:
  

• Company information packs
  

• Consultant profiles and biographies
  

• Market coverage summaries
  

• Testimonials and success stories
  

• Case studies and employer branding content
  

• Create and manage long-term market-focused content, including:
  

• Industry insights
  

• Market intelligence reports
  

• Salary surveys
  

• Geographic market updates
  

• Sector-specific hiring activity reports
  

• Regularly share relevant client and industry content to increase visibility and engagement.
  

LinkedIn Strategy & Recruitment Marketing

• Develop and maintain a clear LinkedIn strategy for both the business and individual consultants.
  

• Provide guidance and support to recruitment consultants on:
  

• Personal branding
  

• Content creation
  

• Job sharing and reposting
  

• Audience engagement and networking
  

• Identify opportunities within LinkedIn groups, forums, industry events, and online communities to expand candidate and client networks.
  

Employer Branding

• Strengthen employer branding through:
  

• Team showcases
  

• Staff events and culture content
  

• Office photography and video content
  

• Employee engagement initiatives
  

• Online review platform management
  

• Ensure consistent brand messaging across all channels and marketing materials.
  

Digital Marketing & Website Management

• Manage and maintain the content calendar for:
  

• Social media posts
  

• Blogs
  

• Newsletters
  

• Industry updates
  

• Recruitment events
  

• Current affairs content
  

• Support SEO initiatives to improve online visibility and search rankings.
  

• Ensure vacancies are published accurately and consistently across company websites and digital platforms.
  

• Promote website content and vacancies through social media and other digital channels.
  

Business Development Support

• Assist with the preparation of marketing proposals and presentations to support business development activities.
  

• Support candidate attraction campaigns through targeted messaging and outreach initiatives.
  

• Deliver email marketing campaigns to maintain engagement with client and candidate networks.
  

Market Research & Competitor Analysis

• Conduct competitor research to identify market trends, content opportunities, and best practices.
  

• Analyse competitor social media activity, audience engagement, and follower growth.
  

• Monitor industry developments and digital marketing trends to ensure campaigns remain relevant and effective.
  

Skills & Experience

Essential

• Previous experience in a marketing, social media, or digital marketing role.
  

• Strong content creation and copywriting skills.
  

• Excellent understanding of LinkedIn and other social media platforms.
  

• Experience using social media scheduling and analytics tools.
  

• Strong organisational skills with the ability to manage multiple projects simultaneously.
  

• Excellent communication and stakeholder management skills.
  

Desirable

• Experience within recruitment, professional services, or B2B marketing.
  

• Knowledge of SEO and website content management.
  

• Experience with email marketing platforms.
  

• Graphic design and basic video editing skills.
  

• Familiarity with employer branding initiatives and recruitment marketing.