Role Overview: We are seeking a highly organized, strategic, and execution-oriented Senior Manager of Customer Marketing to lead one of our most important demand generation and client engagement channels.
This role is responsible for overseeing our webinar and CLE program end-to-end — from topic ideation and speaker coordination through event execution, post-event marketing, and performance reporting — while also supporting broader customer marketing initiatives, including serving as the marketing liaison for our Client Advisory Board.
Reporting to the Director of Marketing Programs, this individual will play a critical role in driving marketing-qualified leads (MQLs), strengthening client relationships, elevating thought leadership, and ensuring a seamless customer experience across digital programs.
The ideal candidate thrives in a fast-paced, collaborative environment; is exceptionally detail-oriented; and brings both strategic thinking and operational excellence to complex marketing initiatives.
Key Responsibilities
Webinar & CLE Program Management
- Own the planning, and execution of the company’s webinar and CLE program from concept through post-event follow-up
- Partner with business leaders and subject matter experts to identify timely, relevant webinar and CLE topics aligned to client interests and business priorities
- Collaborate with presenters to shape, refine, and organize presentation materials for clarity, quality, and audience engagement
- Manage all event logistics including timelines, registrations, speaker coordination, rehearsal scheduling, attendee communications, polling/Q&A setup, and day-of production oversight
- Lead post-event marketing activities including on-demand promotion, nurture workflows, reporting, and content repurposing
- Monitor webinar and CLE program performance, with a strong focus on MQL generation, pipeline contribution, engagement metrics, and continuous optimization
- Ensure continuing education accreditation requirements and documentation processes are executed accurately and on time
Customer Marketing & Client Engagement
- Serve as strategic marketing partner to key customer-facing initiatives, including the Client Advisory Board, executive roundtables, client programs, targeted account-based campaigns, direct mail/gifting initiatives, and other relationship-building efforts designed to strengthen customer engagement and support business growth
- Support customer-facing marketing initiatives designed to strengthen client engagement, retention, and relationship growth
- Partner cross-functionally with business development, sales, digital marketing, and subject matter experts to align customer programs with broader business objectives
Website & Marketing Operations Support
- Collaborate with digital and operations teams to ensure webinar, CLE, and customer marketing campaigns are effectively integrated into marketing automation and CRM systems
- Maintain high standards for quality assurance, accuracy, and brand consistency across all program materials and communications
Qualifications
- 7+ years of experience in marketing programs, field marketing, demand generation, webinar marketing, or related roles
- Demonstrated experience managing webinar and/or CLE programs from strategy through execution and reporting
- Experience working closely with subject matter experts to develop and refine presentation content
- Familiarity with webinar platforms such as ON24, Cvent, Zoom Webinar, GoTo Webinar, Webex, or similar tools
- Experience with marketing automation and CRM platforms such as HubSpot and Salesforce
- Experience working within website CMS platforms and project management systems (Monday.com, Wrike, Asana)
- Strong project management skills with the ability to manage multiple complex initiatives simultaneously while meeting deadlines
- Exceptional organizational skills and attention to detail
- Strong written and verbal communication skills
- Proven ability to build collaborative relationships across internal teams and external stakeholders
- Results-oriented mindset with strong ownership, accountability, and customer focus
- Professional services, legal, consulting, or B2B services industry experience strongly preferred
Location
This is a remote position. Candidates located in or near the Chicago area are preferred, though not required.
Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process. To request an accommodation to complete the application form, please contact us at benefits@axiomlaw.com and include “Applicant Accommodation” in the subject line.
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