Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

About NORY

NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of over 4,000 children annually through immersive, hands-on learning experiences. Our mission is to develop young risk-takers, problem-solvers, and empathetic leaders. Discover more about our mission and vibrant camp atmosphere:

• Instagram: bit.ly/noryi

• LinkedIn: bit.ly/norylink

• Summer Camp Video: bit.ly/noryvideo1

Position Overview: Part-Time Digital Marketing Strategist

We are seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market. This role is ideal for a proactive, analytical thinker capable of developing, analyzing, and refining marketing strategies based on quantifiable data.

In this role, you will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment.

Position Details:

• Compensation: $25 – $40 per hour (dependent on experience and portfolio strength)

• Hours: 10–30 hours per week (offers flexibility to fit your schedule)

• Location: Remote

Key Responsibilities

• Customer Acquisition: Develop and refine a data-driven customer acquisition strategy tailored specifically to key segments within the NYC parenting and education markets.

• Content Creation: Produce and manage compelling marketing content—including short-form videos, images, and brand narratives—that highlights the transformative impact of our programs.

• SEO Optimization: Implement SEO best practices, conduct comprehensive keyword research, and optimize website content to maximize organic search visibility.

• Channel Management: Manage and optimize our digital channels (primarily Instagram and YouTube), continuously evaluating engagement metrics to agilely adjust strategies.

• Analytics and Reporting: Track and analyze cross-channel campaign performance and SEO effectiveness, translating raw insights into clear strategic roadmaps.

Required Qualifications

• Market-Specific Success: Demonstrated success in digital marketing within the NYC education and parenting sectors, with a heavy emphasis on data-driven decision-making.

• Multimedia Expertise: Advanced skills in creating highly engaging multimedia content, backed by a robust portfolio showcasing video production, graphic design, and written copywriting.

• Strategic Insights: In-depth knowledge of the behaviors, trends, and priorities unique to the NYC parenting community.

Live Our Vision: Our 'Ways of Being'

We look for professionals who don't just match a skill set, but who deeply resonate with our core culture. At NORY, our daily decisions are guided by our 'Ways of Being':

• Purpose-Driven: We are intentional in our actions, always leading with "why" to cultivate intrinsic motivation.

• Solution-Oriented: We challenge ourselves to figure out how to make something work before questioning if it is possible.

• Data-Informed: Our strategic choices and assessments are grounded in logic and empirical data.

• Accountable: We practice personal discipline and take full ownership of our outcomes.

• Growth-Minded: We actively seek out feedback and embrace diverse perspectives to continually evolve.

• Root-Cause Solvers: We reject superficial fixes, choosing instead to analyze and solve problems with sustainable, scalable solutions.

• Unifiers: We foster a loving, collaborative team culture rooted in genuine empathy and compassion.

Explore our full 'Ways of Being' ethos at www.nory.co/value.

How to Apply

To apply, please submit your application directly to peter@nory.co with the subject line: "Digital Marketing Strategist Application - [Your Name]".

Your application must include:

1. Your updated resume.

2. Case studies or examples of successful marketing campaigns you have executed in the NYC parenting and education markets.

3. Documentation of your data-driven results (e.g., conversion growth, engagement rates, ROI metrics).

Equal Opportunity Employer NORY, Inc. is a proud equal opportunity employer and values diversity. We encourage applications from all qualified candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other category protected by law.