Marketing Analytics & Optimization Specialist

Location: Remote

Reports to: Marketing Director

Compensation: $100k-140k

About Zodl

Our mission at Zcash Open Development Lab (ZODL) is to put shielded ZEC into the hands of billions of people, and to that end, we created and launched Zodl, a Zcash-powered mobile wallet built for private payments.

Along with other independent Zcash teams and developers, our team also supports Zcash through protocol development.

The Role

We’re looking for a Marketing Analytics & Optimization Specialist to help drive the next phase of growth for ZODL and the Zodl wallet.

This role sits at the intersection of analytics, experimentation, content, and growth. You’ll work closely with our Marketing Director and Comms Lead to understand what drives attention, engagement, conversion, retention, and long-term adoption across our marketing and ecosystem efforts.

You will help build the analytical foundation behind our marketing organization. You will identify patterns, measure performance, improve efficiency, and help us make smarter decisions across content, campaigns, user acquisition, and growth initiatives. You will help us understand what resonates, which initiatives drive results, and how we should optimize every aspect of our marketing to increase Zodl adoption and overall ecosystem engagement.

This role is ideal for someone who combines strong analytical thinking with creative marketing instincts. You should be comfortable moving between analytics, experimentation, and creative collaboration across the broader marketing function.

Why This Role Matters

Marketing decisions are often driven by instinct, assumptions, trends, and vanity metrics. We want to build something more rigorous. To grow Zodl adoption, we need to understand what leads to meaningful conversions.

You'll help us measure performance, identify opportunities, improve efficiency, and guide decision-making through data rather than assumptions. You will help us treat marketing like a science: form hypotheses, test, measure, and iterate.

But numbers alone are not enough. The goal of this role is not simply to report metrics, but to deeply understand how positioning, messaging, content, design, product perception, and user psychology influence growth and adoption.

You will be a foundational pillar of our new marketing team. Your work will help us:

• Refine marketing strategy using analytics and experimentation

• Improve the effectiveness and efficiency of the marketing organization

• Improve user acquisition, retention, and conversion

• Identify new growth opportunities and optimization paths

• Build scalable growth and reporting systems

• Prioritize channels that matter

• Build a marketing organization rooted in evidence, not guesswork

What You’ll Do

Analyze performance across channels

• Track performance across socials, websites, App Store listings, campaigns, and other channels

• Build dashboards and reporting systems that show what’s working in real time

Connect marketing activity to user growth

• Identify which visuals, narratives, formats, and messaging produce the strongest engagement and downstream conversions, not just engagement

• Link marketing engagement to Zodl downloads, signups, monthly active users, and other product performance metrics

• Identify bottlenecks and friction points

• Use pattern recognition to identify what consistently resonates and help us replicate it

AI systems + workflow optimization

• Help identify, implement, and optimize AI tools and automation systems across the marketing organization

• Build workflows that improve efficiency, scalability, reporting, research, knowledge management, and visibility across the team

• Explore how AI can improve marketing operations, experimentation, content workflows, and decision-making

Content, creation, collaboration, and experimentation

• Contribute to content creation across marketing channels when needed, including social posts, articles, clips, and other lightweight marketing assets

• Collaborate closely with the marketing team on brainstorming, creative direction, launches, announcements, and campaign strategy

• Work with the Content & Comms Lead to test narratives, formats, audiences, distribution strategies, and engagement tactics

• Think critically about how content, analytics, psychology, and distribution interact to drive growth

Drive data-informed decisions

• Recommend what we should do more of, iterate on, or stop doing entirely

• Surface high-leverage opportunities based on trends, performance, and experimentation

• Quantify impact and provide clear rationale for prioritization

• Develop hypotheses and design experiments to validate them

• Build a culture of iteration and data-driven learning

SEO + discoverability optimization

• Improve visibility and conversion across platforms such as App Store, Google Search, social platforms, and other discovery surfaces

• Optimize titles, descriptions, keywords, metadata, landing pages, and content structures for discoverability and performance

• Identify search trends and organic growth opportunities related to Zcash and Zodl

Weekly strategic insights and reporting

You’ll deliver concise, high-value weekly reports summarizing:

• Key performance metrics

• Trends in user behavior

• Insights from experiments

• Industry and competitor trends

• Product performance

• Recommendations

You’ll help create a clear picture of what’s moving the needle, what isn’t, and where the biggest growth opportunities exist.

What Makes You a Great Fit

• You are deeply curious and enjoy figuring out why something works or doesn’t work

• You understand funnels, how users move through acquisition, activation, retention, and referral flows

• You can synthesize data, trends, feedback, research, and performance insights from multiple sources into clear recommendations

• You lean naturally toward analytics, numbers, experimentation, systems, and optimization, but you also genuinely enjoy the creative side of marketing and want to contribute beyond dashboards and reporting

• You are comfortable creating marketing content when needed, which includes writing posts, creating and editing videos, and exploring other forms of promotional and educational content.

• You have strong growth instincts and enjoy experimenting with ideas, formats, messaging, and channels

• You are comfortable working across multiple tools, platforms, and workflows, and constantly looking for ways to optimize the process

• You communicate insights clearly and can translate data into actionable recommendations

• You handle ambiguity well and enjoy improving imperfect systems over time

• You handle feedback well and care more about improving outcomes than protecting a particular idea

• You are highly collaborative and also can manage projects independently and execute consistently in a remote environment

• You are proactive and comfortable operating with autonomy in a fast-moving environment

• You are highly organized

Requirements

• Experience working in crypto and genuine interest in Zcash, privacy, financial sovereignty, open systems, and the future of digital money

• 3+ years of experience in marketing analytics, growth marketing, performance marketing, optimization, product marketing, or related data-driven marketing roles

• Experience in content, communications, campaigns, social media, or other marketing roles that demonstrate strong creative instincts and understanding of audience psychology

• Demonstrated ability to connect marketing activity to product outcomes: downloads, signups, retention, monthly active users, and measurable growth.

• Strong analytical and pattern-recognition skills, with the ability to spot trends, anomalies, and insights across large data sets.

• Experience running A/B tests and evaluating creative performance across channels (social, website, app store, campaigns).

• Hands-on experience with AI tools and automation workflows

• Hands-on experience with analytics and reporting platforms such as Google Analytics, App radar, Search Console, Mixpanel and similar tools

• Experience with SEO principles, keyword research, and organic growth strategies

• Ability to understand marketing performance within the broader context of positioning, messaging, user psychology, and product adoption

• Ability to translate signals from across marketing, product, user behavior, analytics, and ecosystem activity into clear recommendations, prioritizations, and strategies