Social Media Manager

Our mission is Better Health. Our passion is helping others.

What's Your Why?

• Are you looking for a career opportunity that will help you grow personally and professionally?

• Do you have a passion for helping others achieve Better Health?

• Are you ready to join a growing team that shares your mission?


Why Join Our Team: At Better Health Group, it's our commitment, our passion, and our culture that sets us apart. Our Team Members make a difference each and every day! They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best-in-class healthcare experiences for our patients. We don't just talk the talk - we believe in it and live by it. Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group.

Position Objective:

The Digital Social Media Manager is responsible for managing and executing VIPcare's clinic-level social media presence to enhance brand awareness, strengthen community engagement, support patient acquisition efforts, and promote the organization's commitment to delivering high-quality healthcare services.

This role serves as the primary administrator and day-to-day manager of VIPcare's clinic social media platforms, including responsibility for maintaining, monitoring, updating, and optimizing 120+ individual VIPcare clinic Facebook pages and other designated social media channels.  The incumbent partners closely with Marketing, Clinic Operations, Team Resources, Provider Operations, Growth, and other internal stakeholders to ensure social media content is accurate, timely, compliant, and aligned with VIPcare priorities.

The Social Media Manager plays an important role in connecting enterprise marketing initiatives with local clinic activities by coordinating content, promoting community engagement, highlighting provider and clinic accomplishments, and ensuring a consistent and professional online presence across all clinic social media channels.

Responsibilities:

• Manage and maintain 120+ clinic-specific Facebook pages and other designated social media channels, ensuring content remains accurate, current, compliant, and aligned with organizational branding standards.
• Develop and execute clinic-level social media strategies that support VIPcare goals, patient engagement initiatives, community outreach efforts, and business growth objectives.
• Coordinate with Office Managers, Regional Managers, providers, Marketing, Team Resources, Growth, and other departments to gather content and ensure timely communication of clinic-specific updates, events, provider announcements, hiring initiatives, and community outreach activities.
• Create, curate, and publish compelling, relevant, and medically appropriate content across social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), and emerging channels as assigned.
• Develop and maintain a comprehensive content calendar that balances corporate initiatives, local clinic activities, provider spotlights, community events, patient education, and health awareness campaigns.
• Partner with Clinic Operations leaders and clinic teams to identify opportunities to highlight patient engagement activities, clinic achievements, community involvement, and local market initiatives.
• Collaborate with Team Resources to support employer branding, recruitment marketing, Team Member recognition, hiring campaigns, and organizational announcements as needed.
• Coordinate with providers, clinic teams, and marketing partners to gather content, photos, videos, testimonials, and other assets that support social media engagement.
• Monitor social media activity and respond to comments, reviews, messages, and community interactions in accordance with established guidelines and escalation procedures.
• Ensure clinic social media pages remain compliant with VIPcare standards, healthcare regulations, patient privacy requirements, and brand guidelines.
• Plan and execute social media campaigns supporting marketing initiatives, patient acquisition efforts, community events, health education, and awareness programs.
• Partner with graphic designers, multimedia teams, and external vendors to develop engaging visual content, videos, infographics, animations, and other digital assets.
• Monitor social media performance using analytics and reporting tools; track key performance indicators (KPIs) and provide recommendations for improving engagement and effectiveness.
• Analyze audience engagement, content performance, market trends, and competitive activity to identify opportunities for growth and optimization.
• Stay informed regarding emerging social media trends, platform updates, algorithm changes, healthcare marketing best practices, and digital communication strategies.
• Assist with online reputation management and support social media response efforts during sensitive situations or community concerns.
• Serve as an internal resource regarding clinic social media management, platform best practices, content coordination, and community engagement strategies.
• Perform additional duties and special projects as assigned.

Position Requirements / Skills:

• Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field required.
• 5+ years of experience managing social media programs, preferably within healthcare, healthcare services, multi-site operations, franchised businesses, or other highly distributed organizations.
• Demonstrated experience managing social media accounts across multiple business locations or brands.
• Experience supporting both enterprise marketing initiatives and local market-level engagement strategies.
• Strong understanding of social media platforms, algorithms, content optimization techniques, audience engagement strategies, and digital marketing best practices.
• Exceptional written, verbal, and visual communication skills with the ability to tailor messaging to diverse audiences.
• Proven experience developing and managing content calendars, social media campaigns, and multi-channel communication strategies.
• Proficiency with social media management platforms such as Meta Business Suite, Sprout Social, Hootsuite, Buffer, or similar tools.
• Experience utilizing analytics and reporting platforms to measure campaign effectiveness and optimize performance.
• Strong project management skills with the ability to manage numerous priorities, deadlines, stakeholders, and locations simultaneously.
• Demonstrated ability to collaborate effectively with cross-functional teams, including Marketing, Clinic Operations, Team Resources, Provider Operations, Growth, and Executive Leadership.
• Proficient with Google Suite (Drive, Docs, Sheets, Slides, Gmail, etc.) for real-time collaboration.
• Excellent organizational, time management, and follow-up skills with exceptional attention to detail.
• Strong critical thinking, problem-solving, and decision-making capabilities.
• Ability to work independently with minimal supervision while managing a high volume of ongoing responsibilities.
• Demonstrated ability to handle sensitive and confidential information appropriately.
• Strong interpersonal, presentation, and relationship-building skills.
• Results-oriented with a focus on execution, accountability, continuous improvement, and measurable outcomes.
• Appreciation of cultural diversity and sensitivity toward the communities and patient populations served.

Physical Requirements:

• Ability to remain in a stationary position for extended periods of time while working on a computer and managing digital platforms.
• Requires occasional standing, walking, bending, reaching, and lifting of materials associated with events or marketing activities.
• Requires corrected vision and hearing within normal ranges.
• Ability to travel occasionally to clinics, community events, and organizational meetings as needed.

Key Attributes/ Skills:

• Has a contagious and positive work ethic, inspires others, and models the behaviors of core values and guiding principles.
• An effective team player who contributes valuable ideas and feedback and can be counted on to meet commitments.
• Is able to work within our Better Health environment by facing tasks and challenges with energy and passion.
• Pursues activities with focus and drive, defines work in terms of success, and can be counted on to complete goals.