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About the Role
At Humana, we are on a mission to make healthcare more human—improving outcomes and delivering compassionate care where it matters most. As the Associate Vice President (AVP) of Marketing for CenterWell Senior Primary Care, you will play a pivotal role in shaping and scaling our marketing strategy, driving awareness, acquisition, and retention through data-informed marketing efforts that directly impact lives.

This is a high-impact, high-visibility role suited for a strategic leader who excels at translating complex healthcare offerings into clear, differentiated value for consumers. You’ll collaborate across enterprise teams, lead a passionate marketing team, and serve as a trusted advisor to senior leadership. If you’re driven by purpose, ready to lead through innovation, and energized by the opportunity to drive growth, we want to hear from you.

Key Responsibilities

• Lead the end-to-end marketing strategy for CenterWell Senior Primary Care, aligning with enterprise growth, brand, and member experience goals

• Serve as a senior strategic partner to business unit leadership, bringing insights, perspective, and direction to key decisions

• Build, develop, and coach a high-performing team that supports multiple leaders across the business.

• Create and evolve messaging frameworks, value propositions, and proof points that resonate with prospects and patients

• Lead the design and implementation of market research and consumer insights to inform strategies and identify whitespace opportunities

• Define KPIs, track performance, and optimize plans to maximize NPV, reduce customer acquisition cost, and deliver business growth

• Manage intake of marketing initiatives and overall marketing budget

• Identify and evaluate new opportunities to expand patient acquisition, engagement and retention

Use your skills to make an impact
 

Ideal Candidate

• MBA or advanced degree preferred; bachelor’s degree required

• 10+ years of progressive experience in marketing, with at least 5 years in healthcare or retail preferred

• Demonstrated success developing enterprise-level, multi-channel marketing strategies in highly regulated industries

• Deep understanding of healthcare consumer behavior and the evolving landscape of value based care

• Experience in both B2C and B2B marketing, with the ability to balance strategic vision with operational execution

• Inspirational team leader who fosters collaboration, innovation, and accountability

• Excellent communicator with the ability to distill complex ideas into compelling stories and business cases

• Data-driven decision maker with strong analytical and measurement capabilities

• Known for building relationships and influence across matrixed organizations and navigating change with resilience

• Brings energy, curiosity, and a sense of humor to their leadership

Why Join Humana

Humana is committed to helping people achieve their best health. We bring bold ideas to improve healthcare and create personalized, whole-person experiences that put people at the center. As part of our team, you’ll be supported to grow your career, contribute to meaningful work, and make a real difference in the lives of millions. You’ll join a purpose-led organization that values compassion, innovation, inclusion, and integrity—and you’ll be empowered to lead change in one of the fastest-growing areas of healthcare today.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$203,400 - $279,800 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 06-03-2026

About us
 

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.