Director, Specialty Marketing

Job Summary

The Director, Specialty Marketing, North America will lead the development and execution of comprehensive marketing strategies across a portfolio of service brands operating in the U.S. and Canada. This role is pivotal in driving business growth, enhancing brand equity, and expanding market share within key sectors like Pest, Hygiene, Wellness, and Environment. You will oversee a talented team, fostering a collaborative environment that prioritizes customer acquisition, enhances customer experience, and empowers sales teams.

This high-impact position requires a strategic and results-oriented leader with strong communication and interpersonal skills. You will collaborate closely with cross-functional teams, including sales, operations, and finance, to ensure alignment with overarching business objectives. The ideal candidate possesses exceptional leadership qualities, demonstrated success in managing high-performing teams, and a proven ability to thrive in a fast-paced, dynamic environment. A deep understanding of the evolving marketing landscape and a passion for delivering innovative solutions are essential.

Key Performance Indicators 

• Delivery: Execution to agreed Strategy Plan for each business and/or brand

• Efficiency: Transition Costs / Transition Timing / Budget

• Growth: New Customers, Solution Penetration, Innovation Revenue, Customer Retention

• People: Retention / Engagement / Enablement / Growth

• Performance Marketing: Execution of lead generation activities to support the commercial plan

• Customer Voice & Insights: Customer insights and performance metrics, measurement and recommendations on growth interventions

• Market Success: Solution penetration / Vertical  / Commercial penetration / Innovation adoption

• Brand: NPS / Awareness / Consideration / Transition  

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

• Ensuring a high quality and quantity of leads, for converting marketing leads into sales leads, innovative ways to capture leads, and leveraging our existing database more effectively.  Additionally, ensuring all event opportunities are fully leveraged to capture leads, generate awareness, and manage our brands.  Establishing true ROI for events is necessary.

• Execute successful marketing campaigns taking advantage of modern marketing technology and approach – AI, automation, ABM, retargeting – to establish brand leadership, build awareness, generate leads, upsell existing customers and support retention goals. 

• Management of marketers, all of whom work remotely, so strong, effective and engaging leadership is critical.

• Budget management – planning, creating, and consistently tracking.  Leveraging the Procurement team is a requirement.

• Evaluate current marketing structure and operations and take necessary steps to improve collaboration, workflows and tracking.  Documenting best practices and establishing a relevant, ongoing training and development approach.

• Take a leadership role within the department, to ensure the success of each team member and the broader success of the department in an effort to continue to elevate Marketing’s profile. 

• Leverage our database and library of assets - The Director, Marketing will work with their team of marketing professionals to establish consistent and measurable initiatives to generate leads, create awareness, and build our brands through email marketing, webinars, collateral, direct mail, social networking, SEO, internal assets, thought leadership, tradeshows and events, customer programs, and more.

• Will own proposition across all brands, verticals and LOBs, ensuring a consistent approach that engages and inspires the customer. Specifically, this leader will be responsible for working with their team as well as sales, ops and CX leaders to create messaging that is dynamic, relevant, flexible, and effective in order to sell to new customers and upsell into existing customers. 

• Develop marketing strategies for each business line and brand, focusing on demand generation, pricing growth, solution penetration, and customer retention. Stay informed about market trends, industry insights, and competitor activities to refine strategies.

Required Experience

• A minimum of 10 plus years experience as a dynamic senior level leader with at least 5 years in a Marketing leadership role, working with diverse teams in a field based business on a national scale. 

• Bachelor’s degree in a related area, BA or BS; Master’s degree a plus. 

• Strong presentation skills are required.

• Deep knowledge of lead creation, development, nurturing, and management.

• Must possess superior verbal and written communication skills.  

• Excellent organisational skills with a heightened sense of attention to detail are key. 

• Strong interpersonal skills that allow for healthy internal and external relationships are a must.

• Experience with the Google Platform is a plus. 

• Experience with aspects of both B2B and B2C, including marketing, sales, service, customer relationship management (CRM), product, pricing and superior data analytics capability.

Required Leadership Traits and Characteristics

• Highly commercial and entrepreneurial with an attestable customer focus and growth mindset.

• Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing  and influencing key financial performance indicators.

• Excellent people management skills with demonstrable experience of leading a large, dispersed and diverse workforce across multiple locations and national level.

• Excellent organisational and leadership skills with the ability to operate effectively both strategically and operationally as required. 

• Outstanding communication skills with demonstrated ability to influence at all levels with a range of internal and external stakeholders including customers, employees, trade unions, investors, analysts, regulators, government bodies and suppliers as required.

• Strives towards making a positive impact on society and the environment across the ESG spectrum, establishing RTX as a leader in this space

• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.

Formal Education, Qualifications or Training

• Bachelor’s Degree or equivalent in a Business Development, Commercial or Marketing related subject  

• Master’s Degree preferred