Senior Director, AI Engineering and Transformation

Join ABC Fitness, the leading technology provider for the fitness industry!

What You’ll Do 

• Architect the AI Strategy: Define and coordinate the roadmap for AI adoption across all platforms. You’ll determine which technologies, tools, and approaches are "best-fit" for ABC’s unique ecosystem. 

• Manage the Maturity Spectrum: Develop specialized tracks for different team stages—from building foundational AI infrastructure for new teams to evolving "AI ways of working" for teams earlier in their maturity journey. 

• Drive Reference Implementations: Work with a core team to build "North Star" examples. You’ll lead POCs and pilot schemes that prove the value of AI in a real-world, production context. 

• Executive Coordination: Partner closely with Directors and VPs to align transformation goals with business outcomes, managing the trade-offs between rapid innovation and organizational stability. 

• Value Capture & Communication: You are the chief storyteller for AI. You will define how we measure success, capturing and communicating the tangible value AI brings to our delivery velocity and product quality. 

• Uncover Best-in-Class Approaches: Lead a small, high-impact team dedicated to researching the AI landscape, ensuring our infrastructure and tooling choices are pragmatic yet forward-looking. 

What This Is Not 

• Not a pure strategy or advisory role—you are accountable for execution. 

• Not a "hands-off" management role—you will be deep in the POCs and reference builds. 

• Not disconnected from the "How"—you own the evolution of our engineering culture and ways of working. 

What You’ll Need 

• Transformation Leadership: 7+ years of people leadership, with a proven track record of leading large-scale change management in engineering or product organizations. 

• Technical & AI Fluency: You have strong technical credibility and can hold your own with Principal Engineers; you understand the constraints and possibilities of LLM systems. 

• The "Organizing" Gene: You excel at turning high-level vision into structured plans, pilots, and measurable rollout strategies. 

• Influential Communication: You can align senior stakeholders and motivate teams to change their daily habits without relying on top-down authority alone. 

• Operational Thinking: You understand that transformation fails without the right "plumbing"—you care as much about the infra/tooling as you do about the vision. 

And It’s Great to have 

• Experience leading traditional "Brownfield" teams through an AI maturity model. 

• Background in Platform Engineering or Developer Experience (DevEx), internal tooling, or engineering productivity 

• Experience in capturing and visualizing complex ROI for AI initiatives. 

• Experience leading globally distributed engineering organizations and driving transformation across multiple geographies. 

What Success Looks Like 

• Consistent Adoption: AI is no longer a "pocket of innovation" but a standard way of working across all ABC teams. 

• Measurable Velocity: A documented increase in delivery speed and a decrease in "plumbing" tasks for engineers. 

• Clear Paved Paths: Teams at every maturity level have a clear roadmap and the tooling they need to move to the next level. 

• Proven Value: Senior leadership has a clear, data-driven view of how AI is impacting the bottom line. 

Why This Matters 

ABC Fitness is building toward an AI-native future by developing agentic experiences, intelligent workflow automation, and platform-level capabilities that turn data and models into action. The work spans recommendation systems, orchestration, embedded intelligence, and scalable AI-powered product experiences that directly influence how customers acquire, serve, retain, and grow their members. It is an opportunity to build applied AI in production, at meaningful scale, on problems that matter to customers every day. 

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!