Key Facts

Remote From:

Anywhere

Category: Chief Marketing Officer (CMO)

Full time

English

Hard Skills

Demand Generation Customer Relationship Management KPI Management

Other Skills

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Strategic Planning
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Leadership
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Collaboration
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Coaching
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Mentorship
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Problem Solving
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Teamwork
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Communication

Roles & Responsibilities

Executive leadership experience
Strong background in marketing and strategic growth
Experience in demand generation and business planning
Ability to drive new account revenue and sales pipeline

Requirements:

Promote a growth-oriented mindset throughout the organization
Implement strategic long-term planning
Align with senior management on growth objectives
Lead and mentor internal marketing team and agency resources

Wiland

Marketing & Advertising

About Wiland

Wiland is the marketing data company that leading brands and organizations trust to help them achieve their most important business objectives. Wiland’s audience and data products are fueled by the largest set of consumer spending signals ever assembled and the most advanced AI-enabled predictive modeling platform. The company serves as an industry innovator of targeted marketing solutions that have their foundation in consumer data ethics and privacy protection. Wiland also has the largest donor database in America. By helping marketers and fundraisers analyze, enrich, scale, and activate their first-party data, Wiland enables them to run high-performing multichannel campaigns that produce maximum ROI. Since 2005, Wiland has assembled the brightest minds, the best modeling platforms, and the most comprehensive, detailed consumer spending data to create profitable connections between brands and their ideal customers. In addition to its reputation as a data-driven marketing leader, Wiland is also a company recognized for its culture of honesty, integrity, and transparency. Clients, vendors, partners, and consumers are treated with the utmost respect and kindness as valued stakeholders in the company’s success. Wiland has also received numerous top workplace designations and awards for excellence. Follow Wiland here on LinkedIn to learn how you can achieve your goals for revenue growth and profitability.

Company type: SME

Industry: Marketing & Advertising

Founded: 2018

Company size: 201 - 500

Website LinkedIn See all jobs →

Job description

The Chief Marketing and Strategy Officer (CMSO) will serve as an Executive Leadership Team member and will be part of the Sr. Leadership team responsible for driving the company culture and delivering the company’s annual operating objectives.

This role is responsible for leading the organization’s overall marketing and strategic growth efforts, including brand strategy, demand generation, Demand-Side Platform strategic partnerships and long-term business planning. The CMSO is responsible for activities that drive new account revenue, expand wallet share within existing accounts and provide a significant and consistent, high-quality sales pipeline to assist the company in achieving its revenue objectives.

ESSENTIAL FUNCTIONS

Reinforce and promote a growth-oriented mindset throughout the organization.
Implement and evolve strategic, long-term thinking and planning.
Align with senior management on growth objectives, participate in review and planning necessary to achieve these objectives, and advance marketing activities to align with a growth-oriented mindset.
Lead, mentor, coach, and develop internal marketing team members and agency- related resources.
Foster collaboration across Sales, Client Success, Product, Finance and Corporate Development teams.
Monitor and drive achievement of Marketing KPIs and goals, providing strategic problem-solving support.