MarCom specialist whit English, French & Dutch

Accenture, recognized as a Great Place To Work®, is a leading global professional services company that helps major businesses, public administrations, and other organizations around the world develop their digital core, optimize their operations, accelerate revenue growth, and improve services for citizens, creating tangible value at speed and scale.

We are looking for a MarCom specialist. The relevant functions are the following:

• Guide, direct and manage specific program team and Integrated Agency Team (IAT) on activities related to the execution of omni-channel marketing communications plan from brief through final analysis, orchestrating and guiding agency teams in the development and execution of tactical campaigns.

• Work directly with the IAT, managing & controlling agency initiatives & work (day to day) to ensure set timelines for Marcom Activities (e.g., tactical campaigns) are met and final agency outputs are aligned to the brief, resulting in successful in-market activations.

• Direct Integrated Agency Team on marketing communications plans for new partnerships, promotional opportunities, and adjustments to plans as warranted. Assist IAT and Brand Execution Lead with the evaluation and negotiation of potential marketing partners and sponsorship opportunities.

• In conjunction with agencies drive business performance through disciplined planning of MarCom activities (e.g., management of short promotions, communications, tactical campaigns), guiding efforts to achieve successful execution and optimization of audience, channel and creative efforts across the entire consumer journey.

• Coordinate and guide the development of the annual communication and media plans with the Integrated Agency Team. Working with Brand Offer Execution Lead to ensure plans are aligned with strategic marketing plans set by Brand Offer Execution Lead.

• Manage, and steward annual budgets for MarCom communications as defined in the annual strategy set by the Brand Offer Execution Lead.

• Lead and manage the day-to-day activities and related to the development and execution of tactical campaigns, inclusive of aligning with IAT and other stakeholders and agency teams on tactical campaign plans ensuring adherence to set timelines for tactical campaign execution and that brief objectives are met. Owning the orchestration and execution of tactical campaigns beyond IAT with additional stakeholders e.g., loyalty, legal, social, technical teams), including financial management and procurement processes associated with tactical campaigns.

• Write and leading brief creation (e.g., input brief) & management (setting scope for agency) to be shared and reviewed with senior leadership, as informed by the strategy set by senior leadership (i.e., Brand Offer Execution Lead).

• Define and steward KPI’s for tactical campaigns, as needed.

• Guide and direct website & social team activities related to tactical campaign executions, related promotions, marketing communication ensure activities are completed within set timeframes to meet brief requirements.

• Collect and consolidate relevant data (e.g., website analytics) needed for MarCom stewardship reports.

#LI-EU

Competencies / skills:

• Similar experience from 4 to 6 years

• Project ownership & management.

• Detailed oriented setting & ensuring adherence to set timelines.

• Strong communicator effective at influencing a variety of stakeholders, including those in senior positions.

• Budget management.

• Languages: English, French & Dutch

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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