5-7 years in lifecycle marketing, email marketing, CRM, or marketing operations — ideally in a B2B SaaS or self-serve platform environment.
Hands-on marketing automation experience — You've built campaigns end-to-end in at least one major platform (Salesforce Marketing Cloud, Braze, Iterable, Marketo, or HubSpot).
Solid working knowledge of segmentation — You can translate audience criteria into actionable segments using behavioral data, product usage signals, or CRM fields.
Analytical mindset — You're comfortable pulling data from tools like Looker, Amplitude, or Mixpanel to assess campaign performance.
Requirements:
Contribute to lifecycle strategy — Help define and evolve lifecycle program frameworks across onboarding, engagement, expansion, and reactivation.
Design multi-touch campaigns — Develop campaign concepts, audience strategies, and messaging approaches for nurture flows across email, in-app, and other surfaces.
Own experimentation — Design and run A/B and multivariate tests across messaging, timing, sequencing, and audience targeting.
Leverage data for decision-making — Use segmentation, cohort analysis, and funnel metrics to identify high-leverage opportunities and friction points.
Job description
Our Client, an Internet Content and Information company, is looking for a Marketing Associate III for their Remote (CA/NY) location.
Responsibilities:
Contribute to lifecycle strategy — Help define and evolve lifecycle program frameworks across onboarding, engagement, expansion, and reactivation. Identify gaps in the journey and propose solutions grounded in data.
Design multi-touch campaigns — Develop campaign concepts, audience strategies, and messaging approaches for nurture flows across email, in-app, and other surfaces. Translate business objectives into lifecycle program briefs.
Own experimentation — Design and run A/B and multivariate tests across messaging, timing, sequencing, and audience targeting. Synthesize results into actionable recommendations that inform future strategy.
Leverage data for decision-making — Use segmentation, cohort analysis, and funnel metrics to identify high-leverage opportunities and friction points. Partner with Data teams to refine targeting and personalization logic.
Build & optimize campaigns — Set up automation workflows (e.g., Salesforce Marketing Cloud, Braze, Iterable) with personalization tied to behavioral and product usage signals. Continuously improve based on performance data.
Partner cross-functionally — Collaborate with Product, Sales, and Growth teams to align lifecycle programs with broader GTM priorities and product launches. Bring lifecycle perspective into planning conversations.
Drive reporting & insights — Maintain performance dashboards, surface trends, and present learnings to stakeholders. Translate data into narratives that inform program direction.
Requirements:
5-7 years in lifecycle marketing, email marketing, CRM, or marketing operations — ideally in a B2B SaaS or self-serve platform environment.
Hands-on marketing automation experience — You've built campaigns end-to-end in at least one major platform (Salesforce Marketing Cloud, Braze, Iterable, Marketo, or HubSpot). You're comfortable with journey builders, logic branches, and dynamic content.
Solid working knowledge of segmentation — You can translate audience criteria into actionable segments using behavioral data, product usage signals, or CRM fields.
Analytical mindset — You're comfortable pulling data from tools like Looker, Amplitude, or Mixpanel to assess campaign performance, and you know what "good" looks like for open rates, CTRs, and conversion metrics.
Detail-oriented and organized — You can manage multiple campaigns simultaneously without dropping the ball on QA, timing, or stakeholder updates.
Clear communicator — You can document processes, summarize test results, and keep cross-functional partners informed without hand-holding.
Bonus: Experience with customer data platforms (Segment, mParticle), HTML/CSS for email, or familiarity with advertiser ecosystems and two-sided platforms.
Behavioral HealthUtilization ManagementMental Health AssessmentsBehavioral Health InterventionsHealth Insurance Portability And Accountability Act (HIPAA) Compliance
