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Senior Growth Marketer

Role overview

Qualifications

  • 5+ years in growth or acquisition marketing at a shared hosting or website builder company
  • Demonstrable individual contribution to acquisition results
  • Deep operating experience in at least three channels: SEO, content marketing, email marketing, CRO, paid acquisition
  • Fluent with the SMB SaaS funnel

Responsibilities

  • Own US customer acquisition for UENI's website and hosting product
  • Work across the full acquisition mix including SEO, content, partnerships, affiliates, email, and paid media
  • Scale efficient, durable customer acquisition in the US market
  • Analyze data and run experiments to improve acquisition channels

About the company

UENI Ltd logo

UENI Ltd

Digital Marketing & SEO Agencies

UENI is an international tech company that is empowering local businesses to get online. We don’t just build unique websites that businesses can be proud of — we’re there for each step of the journey, providing all the tools and support that small businesses need to boost their online presence. Founder Christine Telyan grew up in a small town in New Jersey, where small businesses were constantly under threat from bigger brands and large online retailers. Later, she experienced how ordinary customers just could not find quality service professionals and local businesses when searching online. In 2014, she and co-founder Anh Pham Vu created UENI as a way to get independent businesses online and help them succeed. Our team of over 90 professionals works every day to improve the outcomes for independent businesses who need hands-on support to grow. At UENI we believe that customers should have more choice and transparency, and we’re helping small businesses to provide it. From service providers like dentists and plumbers to photographers or restaurant owners, our mission is to make all businesses visible online. UENI now builds thousands of new sites every month - and we are just getting started.

Company details

Company typeScaleup
IndustryDigital Marketing & SEO Agencies
Company size51 - 200

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Job description

Read this first. This is a senior individual contributor role, not a management role. We are looking for someone who has personally driven measurable acquisition results at a shared hosting or mass-market website-builder company. If your recent work has primarily been managing teams who do the work, or briefing agencies who do the work, this is not the role for you, and you should not apply.

The role. Own US customer acquisition for UENI's website + hosting product as a hands-on growth operator. You will work across the full acquisition mix — SEO, content, partnerships, affiliates, email and lifecycle, paid media, and conversion rate optimization — to scale efficient, durable customer acquisition in the US market. 

Reports to. CEO.

What you must have

  • 5+ years in growth or acquisition marketing at a shared hosting, mass-market website builder, or comparable consumer SaaS company serving small businesses. This is non-negotiable. We are not hiring an adjacent-category candidate and training them on the hosting / website playbook.

  • Demonstrable individual contribution to acquisition results — not "I oversaw the team that drove X." You can walk us through, channel by channel, what you personally built, briefed, wrote, negotiated, and shipped. You can show artifacts of what you’ve built.

  • Deep operating experience in at least three of: SEO and content marketing, affiliate and partnership channels, email and lifecycle marketing, CRO, paid acquisition. Paid alone is not enough.

  • Fluent with the SMB SaaS funnel: You can talk about each stage in numbers and how you have improved them.

  • Hosting or website builder background must include shared hosting / mass-market small business products. Enterprise hosting, dedicated server hosting, or developer-platform hosting backgrounds are not what we need.

Where you may have worked

We expect strong candidates to come from one or more of the following companies. The list focuses on shared hosting and mass-market website builders, not enterprise or developer-platform hosting:

  • US hosting: Bluehost, HostGator, iPage, Newfold Digital, Hostinger (US team), GoDaddy, Namecheap, DreamHost, A2 Hosting, InMotion.

  • UK hosting: Hostinger (UK team), 123 Reg, Fasthosts, IONOS UK, Names.co.uk, Krystal Hosting, TSOhost, Hosting.com, UK2, Heart Internet.

  • Adjacent website builders: Wix, Squarespace, Weebly, GoDaddy Websites + Marketing, Strikingly, Jimdo.

  • SMB SaaS with strong growth marketing teams: ClickFunnels, ConvertKit, Mailchimp, Constant Contact, Teachable, Thinkific.

Who you are

  • In the work, not above it. Your day is spent running tests, analyzing data, and shipping experiments — not sitting in strategy meetings.

  • A polymath across channels. You don't identify as "the paid person" or "the SEO person." You identify as someone who finds growth wherever the data points.

  • Numerically fluent and intellectually honest. You kill your own experiments when the data says they don't work. You don't fall in love with your channel.

  • Builder-energy, not maintainer-energy. You are excited by the prospect of rebuilding a channel mix, not by inheriting one to maintain.

This role is not for you if

  • You have spent the last 2+ years managing a team of growth marketers rather than doing the work yourself.

  • Your acquisition background is primarily enterprise marketing or developer marketing. The motions, the channels, and the customer profile are different.

  • You are a paid-acquisition specialist who has not operated across multiple channels.

  • You need a large team, a large budget, or significant agency support to produce results.

  • You want a strategy role with execution delegated.

  • You are looking to coast for a few years at a name-brand employer.

How to apply

This filter is the single most important part of this process. We are deliberately rejecting any application that does not address the specifics below.

Send a note to recruiting@ueni.com with four things:

  • 1. Pick one acquisition channel at your most recent hosting or SMB SaaS role. Walk us through three things: (a) the state of that channel when you started, in numbers; (b) what you personally did over what time period, with concrete artifacts and decisions; (c) the state of that channel when you left, in numbers.

  • 2. Tell us about an experiment or initiative you ran that did not work. What you learned, and what you did with the learning.

  • 3. In 90 days at UENI, what are the three highest-leverage things you would do to scale efficient US customer acquisition? Be specific.

We will respond within 5 business days. 

Apply once. Then go straight to the hiring manager.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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