4–5 years of experience in Product Marketing, including 2+ years in a startup or high-growth SaaS environment (Series A preferred).
Proven track record building PMM functions, defining positioning frameworks, or creating a comprehensive sales enablement library.
Strong B2B SaaS background with deep understanding of how software is sold, not just marketed.
Experience leading or collaborating with a content function with editorial judgment and ability to develop messaging frameworks and narrative quality.
Requirements:
Own core product positioning and ensure consistent alignment across all messaging and GTM activities.
Develop and tailor messaging by market to ensure relevance across geographies and customer segments.
Build and maintain the complete sales enablement asset library from scratch, including battle cards, one-pagers, case studies, and pitch decks; equip AEs and SDRs with market-specific collateral.
Own the competitive intelligence function, maintain a live competitor tracker, translate insights into positioning updates and enablement materials, and deliver quarterly briefs to leadership.
Job description
Requirements:
4–5 years of experience in Product Marketing.
2+ years of experience in a startup or high-growth SaaS environment (Series A preferred).
Proven 01 experience building from the ground up, including establishing a PMM function, defining positioning frameworks, or creating a full sales enablement library.
Strong B2B SaaS background with a clear understanding of how software is sold, not just marketed.
Familiarity with the MENA market is preferred, including GCC ecommerce, retail landscape, or B2B buyer behavior in KSA/UAE; North American experience is a plus.
Experience creating high-impact sales enablement assets including battle cards, one-pagers, case studies, and pitch collateral actively used by sales teams.
Strong positioning skills with the ability to develop messaging frameworks, not just copywriting
Experience leading or closely collaborating with a content function, with strong editorial judgment and a clear sense of narrative quality and consistency.
Comfortable working in fast-paced, cross-functional environments with direct collaboration across founders, sales leadership, and product teams.
Experience in conversational commerce, WhatsApp Business tools, or ecommerce SaaS.
Experience working with or selling into KSA, UAE, or broader GCC markets.
Comfortable with Arabic-market nuances, even if not a native speaker.
Experience with the Meta WhatsApp BSP ecosystem and a background in AI or LLM-adjacent products.
Experience working with distributed or async-first remote teams.
Responsibilities:
Own core product positioning and ensure consistent alignment across all messaging and GTM activities.
Develop and tailor messaging by market to ensure relevance across different geographies and customer segments.
Build the complete sales enablement asset library from scratch, including battle cards, one-pagers, case studies, and pitch decks.
Equip AEs and SDRs with market-specific, high-impact collateral to support deal execution.
Create ROI frameworks and objection-handling materials to strengthen sales conversations.
Manage and guide the content team to ensure high-quality output and strategic alignment.
Own the editorial calendar and overarching narrative framework across all content initiatives.
Ensure all content is tightly aligned with ICP definitions and product positioning.
Define content KPIs and establish a consistent review and performance tracking cadence.
Own the competitive intelligence function and maintain a structured view of the competitive landscape.
Maintain a live competitor tracker across conversational commerce, WhatsApp tools, and AI-powered shopping ecosystems.
Translate competitive insights into positioning updates, battle cards, and internal sales enablement materials.
Deliver quarterly competitive landscape briefs to leadership.
Participate in product roadmap reviews and collaborate closely with the product team
Own GTM planning for feature and product launches across all key releases.
Translate product roadmap decisions into clear, compelling market-facing narratives.
Own centralized ICP definition and ongoing validation while coordinating cross-functional execution of all launch assets.
Conduct win/loss analysis and structured customer interviews to generate actionable insights.
Continuously feed customer and market insights into sales, product, and marketing functions.
Support research and insights for expansion into new geographic markets.
