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Senior Direct Response Marketer

Key Facts

Remote From: 
Fixed term
Mid-level (2-5 years)
30 - 42K yearly
English

Other Skills

  • Collaboration

Roles & Responsibilities

  • 4+ years in direct response marketing, with preference for info products, coaching, or online education
  • Proven direct response copy with demonstrable conversion results
  • Hands-on experience with ActiveCampaign, GHL, or Hyros
  • Understanding of Facebook and/or Google paid ads

Requirements:

  • Write and test high-performing ad copy across platforms, iterating on winning hooks and using competitive and conversion data
  • Own email strategy and execution end-to-end, including automations, broadcasts, deliverability, and autoresponder sequences
  • Lead new funnel launches: copy, setup, coordination, QA; contribute to core marketing copy across ads, emails, VSLs, landing pages, and funnels
  • Deliver monthly performance reports, analyze campaign data and funnel metrics, and support media buying with performance insights and creative testing ideas

Job description

Marriage Reset (MM Coaching Limited) helps men save their marriages through results-oriented online coaching - often succeeding where traditional counselling falls short. In under three years, we’ve achieved 10x growth and continue expanding rapidly, delivering exceptional outcomes for our clients every day.

We’ve focused on growth and the exceptional coaching for our clients and team members. By creating a high-performance, positive environment we’ve helped thousands of clients with saving their marriage and achieving their full potential through direct support, coaching and consulting.

Hear From Our Founder:

Learn more about our mission and what drives us directly from Marko Lamza:

https://www.loom.com/share/267f68d1f1164ebabe71aa137a1a93c8?sid=109628ff-329d-4024-85f4-722ca11aa1a5

Watch a video of Justin, who leads a world-class sales team, discussing his experience working with Marko since joining 2 years ago:

https://www.loom.com/share/a67218417043435a825a87a2088b5198?sid=776d3d2e-4a17-434d-ada1-457c31f750a5 

Visit Our Website:

https://marriagereset.com/

What It’s Like Working at MM Coaching Limited (Marriage Reset):

We’re growth-oriented, entrepreneurial, and ambitious. Our culture is built on supporting each team member to exceed their goals and make meaningful contributions to the company’s success.

Working with us means you’ll join a team of exceptionally talented individuals who are driven by results and innovation. We see our team members as partners, and we work together to raise standards and achieve excellence.

What We’re Looking For

This is not a support role. This is ownership.

You'll work directly with the Head of Paid and be responsible for the commercial performance of our entire paid marketing operation - from ad copy to email sequences to funnel launches. You write, test, iterate, and report on everything that drives acquisition and conversion.

If your copy has moved money, you've launched funnels end-to-end, and you thrive in a fast-moving async environment - this role was built for you.

What You'll Own

  • Write and test high-performing ad copy across platforms - iterate on winning hooks, competitor analysis, and conversion data
  • Own email strategy and execution end-to-end - automations, broadcasts, deliverability, autoresponder sequences
  • Lead new funnel launches - copy, setup, coordination, and QA
  • Contribute to core marketing copy across ads, emails, VSLs, landing pages, and funnels
  • Track competitor ads, funnels, and offers - decide what's worth testing
  • Own customer avatar and voice-of-customer research - translate insights into copy that converts
  • Review all marketing materials for FTC compliance before publishing
  • Support media buying through performance analysis and creative testing ideas
  • Deliver monthly performance reports - campaign data, email metrics, funnel performance
  • Streamline workflows using AI - SOPs, naming conventions, tracking systems
  • Collaborate with the Organic team on winning hooks and messaging

Requirements

  • 4+ years in direct response marketing - info products, coaching, or online education preferred
  • Proven direct response copy with demonstrable conversion results
  • Hands-on experience with ActiveCampaign, GHL, or Hyros
  • Understanding of Facebook and/or Google paid ads
  • FTC compliance review experience
  • AI tools proficiency for marketing efficiency and output

Who You Are

  • Execution-focused - you receive a project and figure out how to deliver it
  • Process-oriented - you lead marketing projects from planning through to completion 
  • Data-comfortable - you read ad performance and make decisions based on numbers
  • Async-first communicator - you work well in Slack/Loom without needing hand-holding

Benefits

Working Hours & Compensation:

  • Hours: Full-time (40 hours per week) 
  • Compensation: 2,500 - 3,500 USD/month 

Benefits:

  • Work from Anywhere - Fully remote position, work from wherever you're most productive
  • Flexible Hours - Structure your workday in a way that fits your life while still meeting team needs
  • Ongoing Growth - Access to ongoing training, resources, and development opportunities to sharpen your skills
  • Ownership & Impact - You won't just fill a role - you'll build something meaningful at a company that changes lives every day
  • Leadership Collaboration - Work closely with founders and department leads, with direct influence on how the business grows

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