Key Facts

Remote From:

Category: Digital Advertising Specialist

Fixed term

English

Hard Skills

Google Ads Google Ads YouTube Advertising A/B Testing Ad Serving Landing Page Optimization Media Buying Google Tag Manager Conversion Tracking Audience Segmentation +1 more

Roles & Responsibilities

Deep expertise in Google Search and YouTube Ads
Experience in B2B/SaaS environments with understanding of long sales cycles
Analytical rigor with knowledge of tCPA and tROAS bidding strategies
Copywriting proficiency to craft compelling, high-intent ad copy

Requirements:

Campaign Architecture: Conceptualize and execute full-funnel campaigns across Google Search, YouTube (including Shorts), and Performance Max
Hands-on Optimization: Conduct rigorous A/B testing on headlines, extensions, and landing page paths to maximize Quality Score and ROAS
Budget Scaling: Manage and scale monthly spend to support $1M–$5M ARR growth targets, ensuring efficiency as we grow
Creative Strategy and Technical Tracking: Partner with creative teams to iterate on video hooks and ad copy based on performance data, and monitor metrics while ensuring tracking accuracy via GA4 and Google Tag Manager

Job description

About Us

At Wing, we are looking for a high-level Google Ads Expert who knows how to turn intent into revenue.

You won’t just be "managing" an account from the sidelines; you will own the strategy, execution, and optimization of our entire Google ecosystem.

We need a specialist who is data-obsessed, understands the nuances of the Google auction, and knows how to scale budgets effectively.

You Will Own

Campaign Architecture: Conceptualize and execute full-funnel campaigns across Google Search, YouTube (including Shorts), and Performance Max.

Hands-on Optimization: Conduct rigorous A/B testing on headlines, extensions, and landing page paths to maximize Quality Score and ROAS.

Budget Scaling: Manage and scale monthly spend to support our $1M–$5M ARR growth targets, ensuring efficiency as we grow.

Creative Strategy: Partner with creative teams to iterate on video hooks and ad copy based on real-time performance data and creative fatigue metrics.

Technical Tracking: Monitor key metrics (CTR, CPC, Conversion Rate) and ensure tracking accuracy via GA4 and Google Tag Manager.

Preferred Skills & Experience

Google Ads Mastery: Deep expertise in Search and YouTube Ads is non-negotiable.
B2B/SaaS Experience: Highly preferred, as you understand long sales cycles and lead quality vs. quantity.
Analytical Rigor: You don't just report numbers; you provide insights. You understand tCPA and tROAS bidding strategies inside out.
Copywriting: Strong ability to write compelling, high-intent ad copy that aligns with user search queries.
Technical Literacy: Familiarity with GA4, offline conversion tracking, and audience segments.