Sales Representative, Dual Channel – Edmonton, Alberta
About Authentic Wine & Spirits Merchants
Authentic Wine & Spirits Merchants is a national wine and spirits agency representing an exceptional portfolio of premium and super-premium brands from around the world, including Champagne Louis Roederer, Cristal, Masi, Cono Sur, Empress Gin, Viña Cono Sur, Pascual Toso, Brother’s Bond Distilling, Hine, and more.
We are committed to building brands through strong partnerships, market expertise, and best-in-class execution. Our team is growing, and we are looking for driven, entrepreneurial sales professionals to join us. This is an exciting opportunity to build a career within a leading national agency.
Job Summary
Reporting to the Alberta Sales Manager, the Sales Representative is responsible for driving sales growth, distribution, and market presence of the Authentic portfolio across both retail and on-premise channels within the assigned Edmonton territory.
*Candidate must be located within the Edmonton and surrounding areas.*
This role focuses on developing strong customer relationships, executing brand initiatives, and identifying growth opportunities to achieve company objectives.
Key Responsibilities
Retail
- Drive sales of the Authentic portfolio across assigned retail accounts
• Achieve or exceed quarterly and annual sales objectives and KPIs
• Increase distribution and presence of core brands within the territory
• Maximize in-store execution including shelf positioning, cold box and display execution
• Present and execute quarterly promotional programming with retail partners, including chain accounts
• Coordinate and execute trade days and supplier visits in line with company standards
• Maintain an effective 6-week route plan to ensure consistent and efficient territory coverage
On-Premise
- Develop and manage relationships with key on-premise accounts including restaurants, bars, hotels, and hospitality groups
• Drive new listings and expanded distribution across wine lists, cocktail menus, and feature programs
• Conduct staff trainings and product education sessions for servers, bartenders, and beverage teams
• Support and execute tastings, events, and brand activations within the territory
• Identify new business opportunities and build a strong pipeline of prospective accounts
• Partner with accounts to increase visibility, menu placement, and overall brand visibility and performance
Administrative & Other
- Record and manage daily sales activities using the CHG CRM system, ensuring accurate and timely reporting
• Maintain current and accurate account information and territory data
• Manage budgets and expenses in accordance with company guidelines
• Participate in trade shows, supplier events, and industry functions as required
• Maintain a flexible schedule, including occasional evenings and weekends, based on business needs
• Maintain a valid driver’s license and access to a reliable vehicle for regular travel within the territory
Qualifications
Experience
- 2+ years of outside sales experience, preferably within the beverage alcohol industry
• Experience in retail, hospitality, or on-premise environments is strongly preferred
• Post-secondary education in business, sales, or marketing is considered an asset
Skills
- Strong sales and negotiation skills with a track record of achieving targets
• Excellent interpersonal and relationship-building abilities
• Effective communication and presentation skills, with the ability to engage diverse audiences
• Highly organized with strong time management and territory planning skills
• Self-motivated, results-driven, and able to work independently
• Proficiency with Microsoft Office and CRM systems
Knowledge
- Solid understanding of the wine and spirits industry, including both retail and on-premise channels
• Knowledge of provincial liquor regulations and market dynamics in Alberta
• Completion of, or willingness to complete, relevant wine and spirits certifications (e.g., WSET)
Compensation & Benefits
Authentic Wine & Spirits Merchants offers a competitive total compensation package including base salary, incentive bonus, car allowance, and comprehensive benefits. Business-related expenses are reimbursed in accordance with company policy.
Additional Information
The above statements reflect the general details necessary to describe the principal functions of this role and are not intended to be an exhaustive list of all responsibilities. Duties and responsibilities may be adjusted based on business needs.
Authentic Wine & Spirits Merchants is an equal opportunity employer. We are committed to fostering an inclusive and accessible workplace and encourage applications from all qualified individuals.
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
