🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
💼 About the Role
We’re hiring a hands-on and performance-driven Digital Marketing Specialist to manage and optimize campaigns across:
- Google Ads
- SEO
- Social media marketing
- Performance reporting
This is not a passive coordination role.
This is an execution-focused marketing role where you’ll directly impact:
- traffic growth
- lead generation
- conversions
- audience engagement
- campaign performance
You’ll work across both paid and organic channels to improve visibility, optimize campaigns, and drive measurable marketing outcomes.
If you enjoy:
- improving ROAS
- scaling Google Ads campaigns
- optimizing SEO performance
- growing social engagement
- analyzing campaign data
- testing creatives and messaging
this role is a strong fit.
🔥 What You’ll Own
Google Ads & Paid Search (Primary Focus)
- Manage and optimize Google Ads campaigns across:
- Conduct:
- keyword research
- campaign structuring
- audience targeting
- competitor analysis
- Write and test high-converting:
- Optimize:
- CPC
- CTR
- CPA
- ROAS
- conversion rates
- Manage:
- budgets
- bidding strategies
- campaign pacing
- Identify opportunities to improve campaign performance and scalability
SEO & Organic Growth
- Conduct keyword research using:
- SEMrush
- Ahrefs
- Google Search Console
- Optimize:
- metadata
- headings
- internal linking
- landing pages
- website content
- Support:
- on-page SEO
- technical SEO improvements
- organic traffic growth
- Track:
- keyword rankings
- search visibility
- organic traffic performance
- Identify:
- content gaps
- ranking opportunities
- SEO growth strategies
Social Media Management & Engagement
- Manage engagement across:
- Instagram
- Facebook
- LinkedIn
- Support:
- content scheduling
- caption optimization
- post publishing
- Respond to:
- comments
- DMs
- audience interactions
- Monitor:
- engagement metrics
- follower growth
- social performance
- Help improve audience engagement and brand visibility
Reporting & Performance Analytics
- Track marketing performance across:
- Analyze campaign performance using:
- Google Analytics 4 (GA4)
- Google Ads
- SEO tools
- social analytics dashboards
- Prepare:
- reports
- optimization recommendations
- campaign insights
- Maintain organized documentation of:
- campaign changes
- testing results
- optimization history
💻 Required Experience & Skills
- 3+ years of hands-on experience managing Google Ads campaigns
- 3+ years of social media management and engagement experience
- Proven SEO experience using:
- SEMrush
- Ahrefs
- or similar SEO platforms
- Strong understanding of:
- PPC
- paid search
- SEO
- audience targeting
- conversion optimization
- Strong understanding of marketing metrics including:
- Experience using:
- Google Analytics 4 (GA4)
- Google Ads
- SEO reporting tools
- Strong written communication and copywriting skills
- Ability to work independently in remote environments
⭐ Nice to Have
- Experience managing multiple client accounts
- Background in:
- SaaS
- e-commerce
- B2B marketing
- Experience with:
- A/B testing
- conversion optimization
- landing page optimization
- Familiarity with:
- content marketing
- marketing automation tools
- CRM workflows
🧠 What Makes You a Strong Fit
- Highly execution-oriented and detail-focused
- Strong analytical mindset with data-driven decision-making
- Comfortable balancing paid and organic marketing initiatives
- Proactive in identifying optimization opportunities
- Strong ownership mentality with minimal supervision
- Able to manage multiple campaigns and priorities simultaneously
📅 What a Typical Day Looks Like
- Review campaign dashboards and performance metrics
- Optimize Google Ads campaigns and audience targeting
- Test ad creatives, messaging, and bidding strategies
- Monitor SEO rankings and update keyword strategies
- Respond to social media engagement and audience activity
- Analyze marketing performance data and identify opportunities
- Prepare reports and optimization recommendations
In short:
You continuously improve traffic, engagement, lead generation, and marketing performance across paid and organic digital channels.
📊 Key Metrics for Success (KPIs)
- Improved Google Ads performance:
- Growth in:
- organic traffic
- keyword rankings
- social engagement
- Improved lead generation and conversion performance
- Accurate and actionable marketing reporting
- Consistent campaign optimization and measurable growth
🌟 Why This Role Stands Out
- Full ownership across:
- Google Ads
- SEO
- social media marketing
- Hands-on execution role with measurable business impact
- Opportunity to work across multiple digital growth channels
- Performance-focused environment with clear KPIs
- Exposure to:
- paid media
- SEO strategy
- analytics
- growth marketing
- Opportunity to grow into:
- Performance Marketing Manager
- Growth Marketing Lead
- Digital Marketing Manager roles
🧪 Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
👉 Apply Now
If you:
- enjoy optimizing digital marketing campaigns
- understand Google Ads, SEO, and social growth
- thrive in performance-driven environments
- care about measurable marketing outcomes
this role is a strong fit for you.
