AI Marketing Specialist

About Knack

Knack is an AI-powered no-code platform that empowers businesses, nonprofits, and teams to build powerful custom applications without writing a single line of code. We help thousands of organizations — from healthcare providers to logistics companies — move faster and work smarter.   The no-code market is growing at over 30% annually and projected to be almost $200B by 2030. 

Founded in 2012, Knack has grown into a leading player in the no-code movement, enabling businesses, teams, and individuals to build custom applications without writing a single line of code. Serving a wide range of industries, from healthcare and education to finance and nonprofits, and organizations from small businesses to Fortune 500s, Knack enables users to boost data visibility and streamline operations. 

To date, the platform has powered 400,000 apps and stored more than 5 billion data records for over 15,000 customers. Its enterprise-grade functionality includes an AI-powered visual builder, robust data structures, user access controls, and automation capabilities, all delivered by a fully remote team committed to trust, continuous improvement, and measurable impact. We're growing fast and looking for people who want to help us grow faster.

The Role

We are hiring an AI Marketing Specialist to lead organic growth across content, SEO / AEO, social media, and video using AI as the primary execution layer. This is not a traditional content role. It is built for someone who thinks in AI-first workflows, understands how to align multiple AI platforms with a consistent brand voice, and knows how to quality-check output before it ships.

You will report directly to the VP of Marketing, who will set strategic direction and campaign priorities. Within that structure, you are expected to manage execution independently, bring proactive recommendations to the table, and own the quality of everything that is published under the Knack name. 

What You'll Own

• SEO, AEO & content production (blog, landing pages, FAQ)
• Organic social management (LinkedIn & others)
• AI video scripting, production, and publishing
• Visual asset creation (graphics, promotional imagery)
• WordPress publishing and landing page setup
• Email campaign support in HubSpot
• Performance reporting and optimization

What Success Looks Like (First 30 Days)

• Own the social calendar and publish first content batch
• Produce initial AI video assets
• Demonstrate consistent brand voice in AI output review
• Get up to speed on tool stack

What You Need to Bring

• 2-5 years in content, digital, or related marketing (this role is not focused on paid)
• Hands-on experience with AI tools (Claude, ChatGPT, Canva, Frase, or similar)
• Strong writing and editorial instincts
• SEO & AEO fundamentals (keyword targeting, on-page optimization, search intent, LLM content surfacing)
• Working knowledge of HubSpot or similar CRM (build emails, segment lists, pull reports)
• Experience or clear interest in AI video tools
• Self-directed with proactive mindset

Nice to Have

• Direct experience with Synthesia, HeyGen, or Creatify
• Familiarity with WordPress publishing
• B2B SaaS or healthcare marketing background
• Programmatic SEO or content scaling exposure