🎨 Graphic Designer & Landing Page Developer (Conversion-Focused) – Remote | EST Preferred
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (EST Preferred)
🚀 About the Role
At Pavago, one of our clients is hiring a Graphic Designer & Landing Page Developer to create high-performing creative assets and conversion-focused landing pages that directly impact campaign performance and lead generation.
This is not a traditional graphic design role.
You will:
- design ad creatives
- build landing pages
- optimize user experience
- improve conversion rates
- launch pages independently
- support growth and marketing campaigns
This role sits at the intersection of:
- design
- performance marketing
- UX/UI
- conversion optimization
The ideal candidate understands that strong design is not just about aesthetics — it’s about driving measurable business results.
If you can both design and build landing pages independently while thinking in terms of funnels, user behavior, and conversions — this role is a strong fit.
🔥 What You’ll Own
Creative Design Execution
- Design high-performing digital marketing assets including:
- ad creatives
- social media graphics
- banners
- email visuals
- promotional graphics
- Maintain strong visual consistency across campaigns and brands
- Translate campaign messaging into clean, engaging, conversion-focused visuals
- Support marketing initiatives with performance-oriented creative execution
Landing Page Design & Development
- Design modern, responsive, conversion-focused landing pages
- Build and launch pages using:
- Webflow
- Framer
- or similar no-code / low-code platforms
- Ensure pages are optimized across:
- desktop
- tablet
- mobile devices
- Independently manage landing page launches from concept → production
UX/UI & Conversion Optimization
- Improve layouts, user flows, and page structure for:
- clarity
- engagement
- conversions
- Apply UX/UI best practices across:
- landing pages
- forms
- CTAs
- visual hierarchy
- Continuously optimize landing pages based on:
- performance insights
- user behavior
- campaign goals
- Support A/B testing and CRO initiatives when applicable
Collaboration & Campaign Execution
- Collaborate closely with:
- marketing teams
- copywriters
- leadership
- campaign stakeholders
- Execute campaign ideas quickly while maintaining high-quality standards
- Manage multiple projects simultaneously while meeting deadlines
- Update and iterate on existing pages and creative assets regularly
📊 What Success Looks Like
- Landing pages launch quickly and accurately
- Creative assets improve campaign performance and engagement
- Pages are responsive, polished, and conversion-focused
- Brand consistency remains strong across all deliverables
- Design execution directly contributes to:
- conversion rates
- lead generation
- campaign performance
🧠 What Makes You a Strong Fit
- You understand how design impacts conversions and user behavior
- You can independently design and launch landing pages
- You think in:
- funnels
- user journeys
- engagement
- performance
- You balance creativity with execution speed
- You maintain strong attention to detail and visual consistency
- You thrive in fast-paced marketing environments
✅ Must-Have Requirements
Design & Creative Skills
- Proficiency in at least one design platform:
- Strong portfolio showcasing:
- landing pages
- paid ad creatives
- digital marketing assets
- conversion-focused design work
- Strong understanding of:
- UX/UI principles
- responsive design
- visual hierarchy
- user behavior
Landing Page Development
- Hands-on experience building landing pages using:
- Webflow
- Framer
- or similar platforms
- Ability to independently:
- design
- develop
- launch landing pages
- Experience optimizing pages for:
- mobile responsiveness
- performance
- conversions
Execution & Workflow
- Ability to manage multiple projects independently
- Strong communication and collaboration skills
- Detail-oriented with high design standards
- Comfortable working remotely in fast-paced environments
⭐ Nice to Have
- Experience in:
- performance marketing
- growth-focused teams
- paid media environments
- Understanding of:
- A/B testing
- CRO
- SEO best practices
- Basic front-end development knowledge:
- Familiarity with:
- Git/GitHub
- advanced prototyping tools
- animation or motion design
🛠️ Tools & Platforms
- Figma
- Adobe XD
- Sketch
- Webflow
- Framer
- Canva
- HTML/CSS
- GitHub
- Google Workspace
📅 What a Typical Day Looks Like
- Design ad creatives and campaign visuals
- Build and launch landing pages
- Optimize layouts and conversion flows
- Collaborate with marketing teams on campaign direction
- Update and improve existing pages and creative assets
- Test responsiveness and usability across devices
- Manage multiple design and development deliverables simultaneously
In short:
You create and launch high-performing landing pages and marketing creatives that directly improve engagement, conversions, and campaign performance.
📈 Key Metrics for Success (KPIs)
- Landing page conversion rates
- Speed and accuracy of landing page launches
- Quality and consistency of creative assets
- Campaign performance improvements tied to design execution
- Ability to manage multiple deliverables efficiently
- Responsiveness and usability across devices
🌟 Why This Role Stands Out
- Strong ownership across both design and development
- Direct impact on marketing performance and lead generation
- Opportunity to work on:
- landing pages
- performance campaigns
- conversion optimization
- digital brand experiences
- Blend of:
- creative design
- UX/UI
- growth marketing
- technical execution
- Opportunity to grow into:
- Senior Designer
- CRO Designer
- Growth Designer
- Creative Lead
- Webflow / Framer Specialist
🧪 Interview Process
- Initial Screening Call
- Recruiter Interview
- Client Interview
- Offer & Onboarding
👉 Apply Now
If you:
- love creating high-performing landing pages
- understand design from a conversion perspective
- enjoy combining creativity with execution
- can independently launch polished, responsive pages
this is a strong opportunity to work at the intersection of design, marketing, and growth.
