Key Facts

Remote From:

North Carolina (USA)

Category: Channel Marketing Coordinator

Full time

Expert & Leadership (>10 years)

English

Hard Skills

Marketing Demand Generation Sales Enablement Account-Based Marketing LinkedIn Sales Navigator Event Marketing HubSpot CRM Media Buying Campaign Management Proposal Development +20 more

Other Skills

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Communication
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Writing
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Strategic Thinking
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Problem Solving

Roles & Responsibilities

10+ years of B2B technology marketing experience with a proven track record in ABM, channel/partner marketing, and enterprise demand generation.
Experience marketing to and through major partners (e.g., CDW, SHI, Insight, WWT, IBM, Accenture, DXC, HCLTech, Dell, HP, Lenovo, Cisco, Microsoft, Apple) and creating executive-level messaging for complex IT services.
Expertise with ABM platforms and digital demand generation (LinkedIn, marketing automation/CRM, landing pages, email campaigns) and creation of sales enablement materials.
Ability to collaborate with sales, executive leadership, and partner teams; portfolio/samples available; existing network across major channels is highly desirable.

Requirements:

Build and execute a GTM ABM strategy for named channel accounts; segment targets, develop account-specific messaging, create one-to-one/one-to-few/one-to-many ABM campaigns, coordinate with sales on entry points and expansion, and leverage digital channels and events.
Lead Channel and Alliance Marketing to position PlanITROI as a strategic IT asset lifecycle services partner; develop partner activation campaigns, co-marketing assets, sell-with/sell-through messaging, and sales enablement materials; collaborate with sales to grow revenue and ESG outcomes.
Develop executive-level messaging and category strategy; translate services into business language for various buyer groups; highlight Gartner leadership and build thought leadership to reposition PlanITROI as a strategic lifecycle-management partner.
Drive digital demand generation and sales enablement; manage LinkedIn, email, paid media, landing pages, retargeting, webinars; create content and programs to generate partner conversations and qualified meetings; track pipeline with marketing automation/CRM and collaborate with sales on sequences and optimization.

PlanITROI

Information Technology & Services

About PlanITROI

PlanITROI, Inc. is a certified “Great Place To Work” company that values “People First” and its passion to “Closing the Digital Divide with Affordable Technology.” As a fast-growing, innovative, fun place to work we are all driven to change the world by disrupting how Enterprises, Education & Government Institutes, OEMs, Retailers, Resellers, Leasing companies and Nonprofits make decisions on the best place for their retired or returned assets to go next. PlanITROI’s proven and guaranteed process of resale of our clients’ products direct to the next user with phenomenal customer service and typically, longer warranties than brand new assets, guarantees the most secure and highest recovery for all types of computing, mobile, infrastructure and consumer electronics. We are proud to be a key supplier of Recertified assets to Best Buy, Walmart, Amazon, Staples, Office Depot, CDW, NewEgg, eBay, Groupon and many others. But what exactly does that mean? Did you ever wonder what happens to the retired, traded-in or returned devices? We want to help get your products into the right hands as a recertified product to customers who need affordable technology. Let us work for you... PlanITROI Programs: > Returns Management (ARS); addressing consumer returns from recent Retail purchases. > TechTradeUp.com; addressing Promotional Sale of New products using Trade-in for a discount. > Take Back; addressing globally mandated recycling laws for e-waste. > IT Asset Disposition (ITAD); addressing retirement of Corporate internal IT Assets. > NIST 800-88 & DOD 5200.28-M certified media erasure and destruction. > Recertified Refurbished Products; addressing the resale of “Affordable Technology” direct to the next user with longer than new warranties and extreme customer support directly from PlanITROI. > DigitalDreamsProject; creating a more digitally inclusive world by addressing digital iniquity to give technology assets to families who do not have access otherwise.

Company type: SME

Industry: Information Technology & Services

Founded: 2018

Company size: 51 - 200

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Job description

Director of Channel, Alliance & ABM Marketing

PlanITROI is a global leader in Modern IT Asset Disposition, IT lifecycle services, Repair, Value Recovery, and Social Impact. PlanITROI is ranked among the top ITAD providers globally by organizations including Gartner, IAITAM, and Microsoft. PlanITROI helps enterprises and channel partners securely, responsibly, and profitably manage the full hardware technology lifecycle.

We operate at the intersection of data security, compliance, ESG, repair, refurbishment, value recovery, lifecycle management, and social impact. PlanITROI is building the world’s greatest repair and refurbishment operation — creating scalable, technology-driven capabilities that maximize device performance, extend product life, recover asset value, and deliver measurable environmental and social impact.

PlanITROI is seeking a digital-first marketing leader to reposition ITAD from asset disposition and disposal to a strategic enterprise lifecycle service for major channel partners, resellers, OEM partners, and global systems integrators.

This is a remote role, based in the USA on Eastern Standard Time only.

Type: Fractional, contract-to-hire, or full-time

Director of Channel, Alliance, & ABM Marketing Overview

PlanITROI is seeking an expert Channel, Alliance & ABM Marketing Leader to build and execute a targeted go-to-market strategy for strategic partner accounts, including HCLTech, DXC, CDW, IBM, Kyndryl, Accenture, SHI, Insight, WWT, Dell, HP, Lenovo, Cisco, Microsoft, Apple, and similar organizations. This person will own the strategy and execution of account-based marketing, partner marketing, alliance messaging, executive outreach, sales enablement, and digital demand creation.

The ideal candidate is fully hands-on and understands how to market complex B2B technology services into large enterprise channel ecosystems. They can create messaging that resonates with partner executives, alliance leaders, procurement teams, sustainability leaders, IT asset managers, data security teams, and enterprise sales organizations. This is not a generic digital marketing role. We seek a strategic operator who understands how to create targeted demand within named accounts and partner ecosystems.

Key Responsibilities

ABM Strategy & Named Account Marketing

Build and execute a GTM ABM strategy focused on the target channel accounts.
Segment accounts targeting channel accounts by opportunity type, partner model, strategic value, buyer persona, and relationship stage.
Develop account-specific messaging for organizations such as CDW, HCLTech, DXC, IBM, Accenture, SHI, Insight, WWT, and global OEM/channel partners.
Create one-to-one, one-to-few, and one-to-many ABM campaigns.
Develop executive-level campaigns for C-suite, alliance, sustainability, procurement, security, workplace services, endpoint management, and lifecycle services stakeholders.
Coordinate with sales and leadership to identify account-entry points, warm introductions, and partner expansion opportunities.
Use digital channels, LinkedIn, email, webinars, landing pages, direct outreach, events, thought leadership, RFP response, proactive proposals, and re-targeting priority accounts.

Channel & Alliance Marketing

Develop PlanITROI’s partner-facing value proposition strategy for channel organizations, GSIs, OEMs, MSPs, VARs, distributors, and enterprise resellers.
Position PlanITROI as a strategic IT asset lifecycle services partner.
Create organization partner activation and partner enablement campaigns.
Build co-marketing assets, partner pitch decks, one-pagers, campaign kits, and sales enablement materials.
Develop “sell-with” and “sell-through” messaging for strategic partners.
Support relationship development with organizations such as HCLTech, DXC, CDW, IBM, Accenture, SHI, Insight, WWT, Apple, Dell, HP, Lenovo, Cisco, Microsoft, and similar enterprise partners.
Partner directly with sales and account managers within channel organizations to expand revenue, reduce customer risk, improve ESG outcomes, and strengthen lifecycle-service offerings.

Messaging, Positioning & Category Strategy

Translate PlanITROI services into executive-level business language.
Build messaging around: Data security, Compliance, Value recovery, DaaS, HaaS, Refurbishment, Repair, Global Lifecycle Services, Endpoint IT Asset retirement, Enterprise Risk Reduction, Partner Revenue Expansion, ESG & Circularity, and Social Impact.
Develop distinctive messaging that highlights PlanITROI’s Gartner recognition and leadership in global ITAD and lifecycle service offerings.
Develop clear narratives for different buyer groups, including partner executives, alliance leaders, CIOs, CISOs, procurement leaders, sustainability leaders, IT asset managers, enterprise sales & support teams.
Build thought leadership that elevates PlanITROI from being viewed as just another ITAD company to a strategic lifecycle-management.

Digital Demand Generation

Build digital-first campaigns targeted at named accounts and buyer personas.
Own campaign strategy across LinkedIn, email, paid media, website conversion paths, re-targeting, webinars, content syndication, and executive outreach.
Create content and campaigns that generate partner conversations and qualified meetings.
Develop account-specific landing pages and digital journeys.
Use marketing automation and CRM data to track engagement and influence the pipeline.
Collaborate with sales on outreach sequences and ABM follow-up.
Test, measure, and optimize campaign performance.

Sales Enablement

Build tools that help PlanITROI sales and leadership engage strategic partners.
Create executive pitch decks, partner pitch decks, account-specific briefs, battle-cards, email templates, LinkedIn messaging, call scripts, and objection-handling materials.
Develop concise messaging for each target partner account.
Equip sales to explain why PlanITROI is valuable to channel organizations, not just enterprise end customers.
Support account planning for top strategic accounts.

Events, Partnerships & Thought Leadership

Identify and activate the right channel, ITAD, lifecycle services, sustainability, and enterprise technology events.
Build event-based ABM campaigns before, during, and after major conferences.
Support speaking opportunities, panels, partner meetings, and executive round-tables.
Create thought leadership that positions PlanITROI as a strategic voice in ITAD, lifecycle services, sustainability, and value recovery.

Required Experience

10+ years of B2B technology marketing experience.
Experience in marketing computing hardware and services, with a nice-to-have in modern lifecycle asset management services such as ITAD, ITAM, Repair, DaaS, Maintenance, Deployment, etc.
Experience with Gartner, Forrester, IDC, CRN, or analyst/influencer positioning.
Proven experience building and executing ABM campaigns for strategic accounts.
Expert experience in channel, partner, alliance, reseller, OEM, MSP, distributor, or GSI marketing.
Must have experience marketing to or through organizations such as CDW, SHI, Insight, WWT, IBM, Accenture, DXC, HCLTech, Dell, HP, Lenovo, Cisco, Microsoft, Apple, or comparable technology ecosystems.
Experience in creating executive-level messaging for complex B2B technology services.
Experience working closely with sales, executive leadership, and partner teams.
Strong understanding of digital demand generation, LinkedIn strategy, marketing automation, CRM, landing pages, email campaigns, and content strategy.
Demonstrated ability to create sales enablement materials that help open doors and advance strategic conversations.
Strong writing, positioning, and storytelling skills. (Portfolio/samples will be required)
Experience with ABM platforms such as Apollo, 6sense, Demandbase, RollWorks, Terminus, HubSpot, Salesforce, Marketo, Pardot, or similar tools.
An existing network across all major channels, resellers, GSI, OEM, or IT services organizations is desired.

PlanITROI Core Values

Driven & Confident
Think Win/Win Always
Own IT / Solve IT
Personal Growth Leads to Professional Growth
Innovate & Revolutionize the Future
Proud to Be Part of the PlanITROI Team

Explore more about us:
PlanITROI.com | NextraTech.com | BuyRefurbished.com

“PlanITROI is an equal opportunity employer. We prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws."