About the Job
Mars Health is one of the fastest growing men’s health brands, with a strong foundation and a clear path to scale. We operate across DTC, retail, and emerging channels, and paid media continues to be one of the core engines driving the company’s growth.
As our Senior Media Buyer, you will be responsible for planning, executing, and scaling paid campaigns across Meta, Google, YouTube, and emerging channels. You’ll work closely with our Growth and Creative teams to build high-performing funnels, identify new testing opportunities, and guide creative strategy through data-backed insights.
This role is ideal for someone who thrives on ownership, understands performance deeply, moves quickly, and wants to help build a best-in-class performance marketing engine inside a rapidly scaling DTC brand.
What You’ll Do:
Plan, launch, and optimize paid media campaigns across Meta, Google, YouTube, and emerging channels focused on profitable scale
Manage daily pacing, budget allocation, CAC targets, MER health, and KPI reporting
Develop and execute structured testing roadmaps across audiences, bidding strategies, creative, landing pages, and funnels
Partner closely with Creative to brief high-performing concepts, provide iterative performance feedback, and guide content direction with data-backed insights
Monitor platform trends, identify new growth opportunities, and proactively address performance fluctuations
Analyze campaign performance and attribution data to identify opportunities for optimization and scale
Maintain reporting dashboards, campaign documentation, and weekly performance summaries for leadership
Must-Have Requirements
3+ years of hands-on media buying experience within high-growth DTC environments
Strong expertise across Meta and Google Ads, with proven experience managing and scaling significant advertising budgets
Deep understanding of attribution, CAC, MER, ROAS, and full-funnel performance strategy
Experience partnering closely with Creative teams to drive performance through testing, iteration, and performance feedback
Strong analytical mindset with the ability to interpret data, identify insights, and make fast optimization decisions
Highly organized and execution-oriented with the ability to manage multiple campaigns and priorities simultaneously
Comfortable working independently and cross-functionally in a fast-paced remote team
Life at Mars Men
- Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent
- Remote Work Environment – Our team is remote, offering full flexibility to work from home
- Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact
- Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
- Parental Leave – Generous paid parental leave for growing families
- Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
- 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)
- $200 Annual Superpower Membership
- Growth & Development – We invest in your professional development with ongoing learning opportunities
