Key Facts

Remote From:

Arkansas (USA)

Full time

Mid-level (2-5 years)

15 - 15K yearly

English, Spanish

Hard Skills

A/B Testing Marketing Instagram Advertising KPI Reporting Budget Management Event Tracking Performance Management Google Analytics Campaign Management Google Ad Manager Google Tag Manager Customer Relationship Management HubSpot CRM Data-Driven Decision Making Positive Psychology

Other Skills

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Google Sheets
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Communication
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Time Management
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Teamwork
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Detail Oriented

Roles & Responsibilities

2+ years of hands-on experience with Meta Ads, including Meta Ads Manager, with proficiency in GA4 and Excel/Google Sheets
Fluent in English (C1/C2) and Spanish
Experience with UTM links, conversion pixels, Google Tag Manager, and CRM tools (HubSpot preferred)
Bachelor’s or Associate’s degree preferred and quiet home office with a stable internet connection (≥10 Mbps down / 2 Mbps up)

Requirements:

Manage Meta ad accounts and campaigns end-to-end (setup, optimization, and reporting), including tracking setup (Meta Pixel, Conversions API, and event tracking)
Monitor daily performance metrics (CPA, ROAS, CTR, CPM, CVR) and adjust budgets and pacing based on real-time data
Conduct A/B testing on audiences, creatives, ad copy, and landing pages; analyze results to drive ROAS improvements
Collaborate with creative teams and prepare weekly/monthly performance reports with insights and recommendations; stay updated on Meta best practices

Job description

About Valatam

We’re Valatam, a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we’re thrilled to be certified as a Great Place to Work for the 2025-2026 period, proof that great work starts with great people.

About the Role

The Media Buyer will manage and optimize paid advertising campaigns on Meta platforms (Facebook and Instagram). This role is responsible for scaling ad performance, analyzing campaign data, and maximizing return on ad spend (ROAS) through data-driven strategies and continuous optimization.

Key Responsibilities

Manage all Meta ad accounts and campaigns from setup to reporting. Monitor and analyze daily performance metrics (CPA, ROAS, CTR, CPM, CVR).
Adjust budgets and pacing based on real-time performance data.
Conduct A/B testing on audiences, creatives, ad copy, and landing pages.
Collaborate with creative teams to develop high-performing ad content.
Prepare weekly and monthly performance reports with insights and recommendations.
Ensure accurate tracking setup (Meta Pixel, Conversion API, event tracking).
Stay updated on Meta Ads best practices and algorithm changes.

Requirements

English (C1/C2) and Spanish.
2+ years of hands-on experience with Meta Ads.
Strong experience with Meta Ads Manager, Google Analytics (GA4), and Excel/Google Sheets.
Experience working with UTM links, conversion pixels, Google Tag Manager, and CRM tools (preferably HubSpot).
Quiet home office, stable internet (≥ 10 Mbps down / 2 Mbps up), and backup connection.
Bachelor’s or Associate’s degree preferred.

Benefits

Our Core Values at Work

We live by ACTION (get things done), CARE (help others and do things right), OUTSTANDING (operate at the highest standards), DEPENDABLE (own every commitment), and ENERGY (bring positivity every day). You’ll thrive here if these values resonate with you.

What We Offer

Hourly rate starting at USD 1288$/month (final rate will be experience-based).
Annual pay increments.
Discretionary client bonuses (80 % of clients award year-end bonuses).
7 U.S. federal holidays + 4 paid PTO days.
Monthly medical insurance stipend (after induction).
Birthday / Anniversary bonuses + Gym / Wellness allowance.
Unlimited online fitness classes + company events & Christmas celebrations.

Please fill out our application form, ensuring you answer all the questions. We will get back to you with more information shortly after receiving your application.

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