Digital Marketing Specialist

Essential Duties & Responsibilities: 

• Own the paid search channel for Kardex Americas, including collaboration with the PPC agency to monitor performance, review recommendations, manage priorities, and ensure alignment with regional campaign goals. 

• Own conversion rate optimization efforts across the regional website experience, with a focus on improving form performance, lead quality, page engagement, and funnel velocity. 

• Evaluate the inbound lead journey and recommend improvements that help prospects move more effectively from website visit to form submission, nurture engagement, sales follow-up, and opportunity creation. 

• Manage, implement, and troubleshoot key elements of the regional HubSpot instance, including workflows, forms, landing pages, lists, campaign tracking, reporting dashboards, and lead routing support. 

• Support the Content Marketing Strategist and Campaign Manager with data-driven recommendations that inform content priorities, campaign strategy, landing page updates, and lead nurturing efforts. 

• Analyze how leads move through Kardex digital channels, including website pages, forms, content offers, nurture programs, paid search campaigns, third-party channels, and sales handoff points. 

• Monitor website and campaign performance to identify opportunities for optimization, including page structure, calls to action, form fields, conversion paths, and follow-up workflows. 

• Support website page creation, updates, optimization, and reporting in collaboration with content, campaign, central marketing, and external partners. 

• Develop and maintain marketing performance reports that clearly communicate results, trends, insights, and recommended next steps. 

• Support cyclical performance reviews, including annual nurture program reviews, campaign performance audits, lead flow analysis, and channel reporting. 

• Track and report on third-party channel marketing performance, including lead quality, engagement, conversion trends, and campaign contribution. 

• Collaborate with central marketing on analytics, reporting, HubSpot alignment, website governance, and digital best practices. 

• Help ensure marketing data is accurate, actionable, and consistently used to guide campaign and content decisions. 

• Identify gaps in the digital customer experience and recommend practical improvements to support stronger engagement, lead quality, and sales readiness.