About Us:
Ground News is a news comparison platform that makes it easy to compare news sources, read between the lines of media bias, and break free from algorithms.
In a world where political polarization and media distrust are at an all-time high, Ground News offers people a better way to stay informed and open-minded. Our mobile app, web app, and browser extension are home to a community of mindful readers who use our platform to see every side of a story and engage with news critically.
Unlike most tech platforms, we don’t rely on algorithms to keep users on our platform to sell ads. We are supported by our readers who pay for a subscription to build a more nuanced understanding of the news, the world, and themselves.
Highlights:
#2 on 2025 Apple Design Awards in the Social Impact category
3-time winner of US App of the Day
Winner of Digital News Innovation Challenge by Facebook
Winner of Mobile Apps Showdown at CES.
The Opportunity:
We are seeking two relationship-driven, performance-oriented Sponsorships Managers to join our Sponsorships team. You will own creator relationships end-to-end, from deal pitch and negotiations, to content creation, campaign delivery and performance analysis; ensuring every sponsorship drives real subscriber growth for Ground News.
This role sits at the intersection of sales marketing, content, and operations. You are not just closing deals, you are building genuine partnerships with creators, understanding what makes their audience tick, and ensuring every campaign delivers on its promise. The right person is a marketer at heart with a closer's instinct: someone who builds trust with creators and then uses that trust to get deals done.
The ideal candidate understands the creator economy from the inside. You'd know what makes a sponsorship convert on YouTube, Instagram, TikTok, or a podcast; not just in theory, but because you've lived it. You think in terms of audience fit and conversion, not just reach and impressions.
What You'll Do:
Creator Partnerships & Negotiation:
Build and manage relationships with creators, agencies, and their representatives across YouTube, Instagram, TikTok, Podcasts, and Newsletters.
Lead deal negotiations (pricing, terms, and contracts), balancing Ground News's performance targets with creator expectations.
Evaluate creators on audience quality, engagement authenticity, and fit with Ground News's mission.
Make confident go/no-go calls and drive deals to close: you know when to push, when to hold on price, and how to create urgency without burning the relationship.
Campaign Execution & Content:
Own campaign delivery from signed contract through post-launch review: briefs, timelines, approvals, and follow-through.
Develop tailored creator briefs that give clear performance direction while preserving the creator's authentic voice.
Coordinate with internal content and analytics teams to ensure campaigns are on-brand and set up to perform.
Performance & Analysis:
Track and report on campaign performance (impressions, clicks, installs, subscriptions, and ROAS) and translate data into actionable recommendations.
Identify what's working and what isn't across your portfolio, and bring a hypothesis before escalating to leadership.
Work with the analytics team to build better reporting practices and continuously improve conversion across the creator funnel.
Optimization & Growth:
Identify opportunities to expand relationships with high-performing creators into longer-term or multi-platform partnerships.
Stay close to platform trends and creator dynamics so your strategy reflects how audiences actually consume content today.
Contribute to building playbooks and processes that make the team more efficient as we scale.
What You'll Bring:
3+ years of experience in influencer marketing, creator partnerships, or digital marketing with hands-on experience managing campaigns end-to-end.
You’re naturally commercial. You enjoy the deal-making side of this work. This isn't a pure account management role; you need to be able to drive outcomes.
Genuine familiarity with how YouTube, Instagram, TikTok, podcasts, or newsletters work from a creator and audience perspective.
Data-driven mindset: you use metrics like ROAS, CPM, and conversion rates to evaluate performance and inform decisions.
Comfortable with negotiation: you know how to navigate pricing conversations, counter offers, and structure deals that work for both sides.
Highly organized and able to manage multiple campaigns and creator relationships.
Comfortable making decisions with incomplete information.
Bonus Points:
Experience working in-house at a direct-to-consumer brand running creator or influencer programs.
Background in performance marketing, subscription products, or audience growth: you understand what it takes to convert awareness into paying subscribers
Proven ability to learn new platforms and creator ecosystems quickly and develop a genuine point of view on what works.
Interest in media, politics, or media literacy. You genuinely care about what Ground News is building.
Why Work at Ground?
Co-founded by a former NASA engineer and Bain consultant, a position with Ground News provides an unparalleled learning experience both personally and professionally. At Ground, we prioritize growth: both for our business and team members. You’ll have the freedom to work remotely and play a key role in the development of Ground News products.
This is an opportunity to work with a growing and mighty team that is committed to building a world where cooperative, civil debate is the norm, media is accountable, and critical thought is the baseline of our information consumption. Ground is based in Kitchener, Ontario, Canada, but this role is remote.
We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or require any accessibility accommodations during our interview process, please contact talent@ground.news and a member of our team will be happy to support you.
Compensation & Benefits:
The salary range for this role is $70,000-$95,000 (CAD) plus competitive bonus and incentives. Your final offer will take into account various factors, including your skills, experience, qualifications, and internal parity.
What you’ll enjoy at Ground News:
🌍 Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings.
🩺 Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family.
📈 Keep growing: Access to professional development opportunities to keep expanding your skills and career.
🚀 Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact.
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