Role overview

Qualifications

7+ years of experience in marketing operations, marketing automation, revenue operations, or digital analytics, with hands-on Salesforce and Pardot/Account Engagement experience.
Proven ability to design and improve marketing automation programs (lead lifecycle, nurture campaigns, lead scoring, routing workflows, and MQL automation) and strong understanding of attribution models and B2B funnel metrics.
Experience with GA4, tracking infrastructure, conversion analysis, and creating executive-level dashboards and performance reporting.
Strong analytical, communication, and problem-solving skills with ability to collaborate cross-functionally and influence business decisions.

Responsibilities

Own and optimize Salesforce and Pardot infrastructure, campaign structure, lead lifecycle management, and data integrity; build scalable marketing automation programs (nurture campaigns, lead scoring, routing, MQL automation, lifecycle progression).
Develop and maintain standardized reporting across website, campaigns, email, paid media, social influence, and pipeline contribution; deliver actionable insights and recommendations.
Own GA4/digital infrastructure including event tracking, conversion tracking, funnel visibility, and user journey analysis; ensure accurate attribution and cohesive measurement across channels and systems.
Lead cross-functional collaboration with demand generation, social, content, digital marketing, and sales operations; manage and mentor the digital marketing team; collaborate with external agencies and partners.

Key facts

Remote from: Anywhere
Full time
Senior (5-10 years)
Marketing Automation Manager
English

Other skills

Communication
Leadership
Analytical Skills
Team Management
Strategic Thinking
Problem Solving

About the company

RxBenefits, Inc.

Pharmaceuticals

Founded in 1995 and headquartered in Birmingham, AL with an office in Towson, MD, RxBenefits is the employee benefit industry’s first and only technology-enabled pharmacy benefits optimizer (PBO). Today, we employ more than 700 pharmacy pricing, data, and clinical experts to deliver prescription benefit savings to employee benefit consultants and their self-funded clients. RxBenefits exists to ensure EBC’s can offer mid-sized employers and their members an affordable pharmacy benefit solution combined with a Fortune 100 service experience. Our unique approach is enabled by our market-leading purchasing power, independent clinical solutions and high-touch superior service, allowing our clients to achieve their pharmacy program objectives. RxBenefits’ unwavering commitment to keeping pharmacy benefits affordable has created a better solution for the ever-changing market. RxBenefits provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

Company details

Company typeSME

IndustryPharmaceuticals

Company size501 - 1000

Links

Website LinkedIn See all jobs

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Job description

The Manager, Marketing Automation & Analytics will lead the systems, automation, analytics, and reporting infrastructure that powers RxBenefits’ demand generation efforts. This role is responsible for ensuring marketing efforts are measurable, scalable, integrated, and aligned to business growth objectives. This individual will oversee Salesforce and Pardot operations, marketing automation, attribution, reporting, and digital tracking infrastructure while partnering cross-functionally across demand generation, social media, content, digital marketing, sales operations, and business development teams. The ideal candidate is both strategic and hands-on, capable of improving operational efficiency while delivering actionable insights that influence marketing performance and business decisions.

Essential Job Responsibilities Include:

Marketing Operations & Automation
- Own and optimize Salesforce and Pardot infrastructure, campaign structure, lead lifecycle management, and data integrity
- Build and improve marketing automation programs including:
  - Nurture campaigns
  - Lead scoring
  - Routing workflows
  - MQL automation
  - Lifecycle progression
- Identify opportunities to improve scalability, efficiency, and operational consistency across digital marketing efforts
Attribution, Analytics & Reporting
- Develop and maintain standardized reporting across:
  - Website
  - Campaigns
  - Email
  - Paid media
  - Social influence
  - Pipeline contribution
- Build reporting that delivers actionable insights and recommendations, not just metrics
- Help answer key business questions including:
  - What content is driving engagement and conversion?
  - How is social media influencing the sales cycle?
  - What user behaviors occur after visitors land on the website?
- Partner with demand generation leadership to analyze campaign and funnel performance
Tracking & Digital Infrastructure
- Own GA4 infrastructure including:
  - Event tracking
  - Conversion tracking
  - Funnel visibility
  - User journey analysis
- Ensure accurate attribution and tracking across digital channels and systems
- Connect website, social, campaigns, CRM, and marketing automation platforms into a cohesive measurement ecosystem
Cross-Functional Leadership
- Partner closely with:
  - Demand generation
  - Social media
  - Content
  - Digital marketing
  - Sales operations
- Manage and mentor digital marketing team members focused on campaign execution and website optimization
- Collaborate with external agencies and technology partners as needed

Required Skills / Experience:

7+ years of experience in marketing operations, marketing automation, revenue operations, or digital analytics
Hands-on experience with Salesforce and Pardot/Account Engagement
Experience building or improving marketing automation and lead lifecycle programs
Strong understanding of attribution models, funnel reporting, and B2B demand generation metrics
Experience with GA4, tracking infrastructure, and conversion analysis
Experience creating executive-level dashboards and performance reporting
Strong analytical, communication, and problem-solving skills

Preferred Skills/Experience:

Experience supporting B2B demand generation teams
Experience in healthcare, insurance, financial services, or other complex B2B industries
Experience working with external marketing agencies and implementation partners
Familiarity with SEO, paid media, and website optimization concepts

Based on relevant market data and other factors, the anticipated hiring range for this role is $105,000 to $120,000 annually. Final compensation rates will be determined based on various factors, including but not limited to experience, skills, knowledge, and internal equity considerations. This role is also short-term incentive eligible. Incentive amounts will vary by individual and business goals. We are committed to fair and equitable compensation practices. The final salary offered to the selected candidate may vary from the posted range due to individual qualifications. Our goal is to ensure that all teammates are compensated fairly and competitively based on their contributions to our organization. RxBenefits is also committed to providing best in class benefits to our teammates. We offer a robust total rewards package that includes:

Remote first work environment
Choice of a HDHP or PPO Medical plan, we pay 100% of the premium for the HDHP for you and your eligible family members
Dental, Vision, Short- and Long-Term Disability, and Group Life Insurance that we also pay 100% of premiums (for your family too on Dental and Vision)
Additional buy-up options for Short- and Long-Term Disability and Life Insurance
401(k) with an employer match up to 3.5% available after 60 days
Community Service Day to give back and support what you love in your community
10 company holidays including MLK Day, Juneteenth, and the day after Thanksgiving plus a floating holiday to use as you like
Reimbursements for high-speed internet, we’ll send you a computer and monitors to help you do your best work
Tuition Reimbursement for accredited degree programs
Paid New Parent Leave that can be used for adoption or birth
Pet insurance to protect your furbabies
A robust mental health benefit and EAP service through Spring Health to support you when you need it most