Key Facts

Remote From:

Full time

English

Hard Skills

Sales Management Demand Generation Social Advertising Cross-Functional Collaboration Event Marketing Go-to-Market Strategy Stakeholder Communications Customer Success Management Conversion Marketing Brand Management +2 more

Other Skills

•
Teamwork
•
Communication

Roles & Responsibilities

Commercially-driven field marketer who owns the pipeline and performance metrics
Proven performance copywriter for digital ads, paid search and email
US market operator with experience positioning a B2B SaaS product to construction and real estate audiences
Senior individual contributor who can work hands-on and leverage freelancers, agencies and global teams while maintaining ownership

Requirements:

Own the US marketing pipeline — build and execute demand generation campaigns across paid social, paid search, email, events and webinars with accountability for marketing-sourced pipeline and CEO-level reporting
Write performance copy that converts — create digital ads, email content, paid search copy, landing pages and event assets yourself
Localise global campaigns for the US market — adapt messaging and assets for US audiences while preserving brand consistency
Drive GTM alignment with sales and SDR teams — stay close to the US pipeline, identify gaps and opportunities, and ensure marketing generates the right leads and accelerates deal closure

PlanRadar

About PlanRadar

PlanRadar is an award-winning digital SaaS platform for documentation, task management and communication in construction and real estate projects. We operate across the globe, currently in over 65 markets. We service all markets across real estate and construction, adding value to every person involved in the building lifecycle, from contractors and engineers to property managers and owners. Our platform digitises all daily processes and communication, enabling time savings, cost savings and allowing projects to be completed to a higher quality. Everyday we help professionals drive efficiencies and increase their project success by streamlining the way they work and providing real-time access to valuable project data. Today, there are over 120,000 users of the platform experiencing huge cost and time savings with the help of PlanRadar. PlanRadar is currently available in 20 languages, and can be used across all IOS, Windows and Android devices.

Company type: SME

Founded: 2018

Company size: 201 - 500

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Job description

Position

Full-time

Location

Chicago

Start

As of Now

Contract

Permanent

What we do at PlanRadar

PlanRadar is a leading platform for digital documentation, communication and reporting in construction, facility management and real estate projects. It enables customers to work more efficiently, enhance quality and achieve full project transparency. By improving collaboration and providing access to real-time data, PlanRadar’s easy-to-use platform adds value to every person involved in a building’s lifecycle, with flexible capabilities for all company sizes and processes. Today, PlanRadar serves more than 150,000 users across 75+ countries.

PlanRadar promises an inclusive, engaging and exciting place to work. We are inquisitive minds who challenge the status quo, with a drive to change our client's industry for the better. Our people matter the most, and we regularly conduct surveys and implement changes to ensure our benefits and the way we work reflects the culture that we promote. If you're courageous and ready for a new adventure, join PlanRadar!

Meet the team here!

What you’ll get to do

As a Marketing Manager based in our Chicago office, you will lead the development and execution of PlanRadar’s marketing presence in the US market. This is a high-impact role at a pivotal stage of growth: the product is proven globally, the US market is live, and there is significant opportunity to scale demand generation and brand awareness.

This is a hands-on, performance-driven role where you will own US marketing outcomes end-to-end working closely with global marketing and sales teams to build pipeline, accelerate conversion, and strengthen PlanRadar’s position in the US construction and real estate sectors.

AMONG OTHER THINGS YOU WILL

Own the US marketing pipeline — build and execute demand generation campaigns across paid social, paid search, email, events and webinars, with full accountability for marketing-sourced pipeline contribution and regular reporting into senior leadership including CEO-level reviews
Write performance copy that converts — create digital ads, email content, paid search copy, landing pages and event assets yourself, with a deep understanding of the US construction and real estate buyer and what moves them from awareness to action.
Localise global campaigns for the US market — take global direction, messaging frameworks and assets and make them land for US audiences, adapting tone, language and positioning without losing brand consistency.
Drive GTM alignment with sales and SDR teams — stay close to the US pipeline, identify gaps and opportunities, and engage in active commercial debate with sales, CS and SDR to ensure marketing is generating the right leads and accelerating deal closure.

WHO YOU ARE

A commercially-driven field marketer — you don't just run campaigns; you own the number. You're comfortable in a room where the question is why pipeline is down and you have the data and the answer
A proven performance copywriter — you write digital ads, paid search and email copy yourself, at a high standard, and you understand the difference between copy that looks good and copy that converts.
A US market operator — you understand how to position a B2B SaaS product to construction and real estate audiences in the US, and you know instinctively what messaging lands and what doesn't.
A senior individual contributor who doesn't need to build a team to get things done — you're hands-on, fast, and you know how to extend your output through smart use of freelancers, agencies and global teams without losing ownership of the outcome.
You speak (and write) in English at a native level in order to be able to communicate effectively both with internal and external stakeholders.