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COORDENADOR(A) DE INTELIGÊNCIA DE MERCADO

Key Facts

Remote From: 
Full time
Expert & Leadership (>10 years)
Portuguese

Other Skills

  • Report Writing
  • Communication
  • Strategic Thinking
  • Problem Solving

Roles & Responsibilities

  • Experience in market intelligence, market research, or competitive analysis
  • Strong data-driven decision-making and analytics, with ability to build dashboards and reports
  • Proven ability to work cross-functionally with Marketing, Sales, and Supply Chain
  • Budget management and profitability analysis experience (ROI, channels, products)

Requirements:

  • Monitor market and competition to identify opportunities and gaps
  • Define, track, and consolidate KPIs and report results to the leadership
  • Lead analyses of market trends and consumer behavior to support commercial planning and strategic decision-making
  • Manage the area budget and profitability analyses (ROI, channels, products) and develop dashboards/reports to support decision making, ensuring cross-functional alignment with Marketing, Trade, and Commercial

Job description

Responsável por transformar dados de mercado, concorrência e comportamento do consumidor em insights estratégicos que apoiem decisões comerciais e impulsionem crescimento e rentabilidade. Atua de forma integrada com Marketing, Vendas e Supply, garantindo decisões baseadas em dados.

 

  • Monitorar mercado e concorrência, identificando oportunidades e gaps
    • Definir e acompanhar KPIs da área, consolidando resultados para a diretoria
    • Estruturar e liderar análises de mercado e comportamento do consumidor
    • Apoiar o planejamento comercial com dados e argumentos estratégicos
    • Gerir orçamento da área e análises de rentabilidade (ROI, canais, produtos)
    • Integrar Marketing, Trade e Comercial, garantindo alinhamento de informações
    • Desenvolver dashboards e relatórios para suporte à tomada de decisão

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