Director of Marketing

Join Our Team  

Karl Strauss Brewing Company is San Diego’s first craft brewery. As the OG of the craft beer scene, we continue to carry the innovative spirit that helped shape the industry. We’re looking for passionate team members who want to help drive the future of craft beer. Our team members are at the heart of what we do, and we treat them that way. You’ll be part of a collaborative, supportive environment where your contributions are valued. We’re not just looking to fill positions. We’re looking for teammates. 

Our Purpose & Vision  

We’re passionate about what we do and why we do it:  

• Our Purpose: Making people happy, one Karl Strauss beer at a time  
• Our Vision: To be the most loved craft brewery from San Diego  
• Our Core Values: K.A.R.L. – Kare for each other, our community, and the environment; Authentic relationships built on trust and integrity; Respect, share, and enjoy our craft; Learn, improve, and grow

What We Offer  

We believe taking care of our people is just as important as the work we do. Our benefits include:  

• Medical, dental, vision, and life insurance  
• 401(k) plan with employer match  
• Rewards & recognition program  
• Accrued vacation time and paid holidays  
• Beer, food, and merchandise discounts  
• Pet insurance discount...and more! 

Position Summary

The Director of Marketing is responsible for the development and implementation of the Company’s brand strategy and developing a small team of marketers to help drive brand growth and innovation.  They lead all activities of Brand Management, Beer Marketing, Brewpub Marketing, Brand and Market Research, social media, Creative Services, Events, Publicity, Company Communications, and Community Relations.  Leading the directives of the marketing team, this individual is responsible for driving beer brand and brewpub affinity, beer and beyond beer product innovation, keeping a finger on the pulse of KSBC target drinkers to create brand and product solutions grounded in consumer analytics that produce effective, powerful, and brand consistent marketing solutions for all of the Company’s marketing activities. 

Key Responsibilities

• Lead and steward the brand across all channels, ensuring consistency in messaging, positioning, and execution.
• Define and communicate the company’s marketing vision and annual plans, guiding cross-functional alignment.
• Partner with Beer Division and Brewpub teams to ensure all campaigns, content, and guest experiences reflect the brand.
• Oversee product portfolio, pricing, and brand extensions across divisions.
• Analyze market trends, data, and consumer insights to identify new opportunities.
• Develop and execute go-to-market strategies in collaboration with Sales.
• Direct creative strategy, including design, packaging, and marketing collateral.
• Oversee social, digital, email, PR, and event content to ensure brand consistency.
• Build, lead, and develop a high-performing marketing team.
• Manage budget, resources, and project execution from planning through completion.
• Partner with external PR agency to deliver annual PR initiatives.
• Lead ongoing consumer research and share insights with leadership.
• Track market segments and customer behavior to inform decisions.
• Test and refine initiatives through consumer feedback and loyalty groups.