The GTM Campaign Manager will play a key role in delivering the revenue marketing campaigns and programs aligned to our Global Advisory growth strategy.
This strategic partner will work across the Global Advisory practices as well as other key corporate stakeholders to deliver on best-in-class integrated business development campaigns and initiatives which are directly supporting the growth ambitions of Global Advisory, by owning the end-to-end campaign lifecycle from ideation to pipeline attribution.
The role
Key objectives and deliverables will include:
- Support the set-up, maintenance and adoption of the marketing automation technology and programming through our CRM instance.
- Bring data-driven methodology to Go-to-Market strategies, partnering with the business to build comprehensive, integrated marketing and sales programs directly linked to pipeline growth and revenue.
- Develop and oversee lead-scoring models and lead-routing workflows to ensure high-quality marketing-qualified leads (MQLs) are actioned by sales in real-time.
- Bring best practices for modern marketing deployment such as data compliance, cross-channel coordination, leveraging Microsoft Copilot to scale campaign assets, genAI integrations, A/B testing, account-based marketing and more. Build an arsenal of playbooks and documented best-practices for future trainings and onboardings.
- Own the 'Lead-to-Revenue' feedback loop by conducting monthly pipeline reviews with Sales Leadership to optimize lead quality, improve conversion rates, and ensure tight alignment between marketing activity and regional sales targets
- Support and/or drive key market initiatives such as sector-based splash campaigns, cross-practice targeting initiatives and account-based sales strategies
- Act as a partner to both our Solutions & Innovation team and business practices in developing client-centric commercial strategies including value proposition, message house and complementary sales materials.
- Be a connector in the business, engaging with multiple stakeholders including subject matter experts, services lines and leadership.
About you
With a good level of experience in strategic marketing and GTM skills (connecting business development objectives to external campaigns), along with sensitivity to global market preferences and behaviours, you will need:
- Strong understanding and proven experience managing complex, global campaigns working across multiple stakeholder groups and channels
- Strong blend of strategy to exemplary execution, including time management and attention to details.
- High interpersonal and active listening skills, ability to identify challenges and opportunities through conversations with internal stakeholders and key clients
- Outstanding Copilot, Microsoft PPT, Excel and Word skills as well as experience in marketing automation technologies & sales engagement platforms(e.g., Zoominfo, Husbspot, Sales Navigator).
- Excellent written and verbal skills in English (other European languages such as German, Dutch and/or French are a plus)
- Team player committed and attentive, strong emotional intelligence.
- Commitment to create positive environmental value for our clients across sectors, helping them shape the future of their sustainability transition
Culture & Inclusion at SLR
We are committed to being an equal opportunities employer, and our expectations go beyond purely complying with legislation. Through our Regional C&I Committees, Global Council and Employee Networks, we foster an inclusive environment where all people regardless of their background can thrive.
We welcome applications from all individuals, regardless of their background, including those from groups that are currently under-represented at SLR, such as people identifying as 2SLGBTQI+, Indigenous peoples, ethnic minority groups, women, and people with visible or invisible disabilities, including those who are neurodivergent.
Not sure you tick every box? You’re not alone. Research shows that highly capable candidates – women in particular – often hesitate to apply if they don’t meet 100% of the listed requirements. If that sounds familiar, we still want to hear from you!
