Job Title: Senior Demand Generation Manager, North America (Commercial & Mid-Market)
Job Type: Full-time
Location: Remote - United States (CST/EST)
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About the role
We’re looking for a Senior Demand Generation Manager to lead demand generation for our North America commercial and mid-market segment. This person will own the regional demand strategy and execution across integrated campaigns, digital programs, and ABM-lite/account-based plays initiatives designed to drive pipeline, accelerate opportunities, and support revenue growth.
This is a highly cross-functional role that sits at the intersection of marketing, sales, BDR, product marketing, marketing ops, and brand/content. You will be the primary marketing partner to the North America commercial sales team, helping translate go-to-market priorities into focused, measurable programs that create impact across the funnel.
You’ll thrive in this role if you are equal parts strategic and hands-on: someone who can build the plan, align stakeholders, launch campaigns, optimize performance, and clearly connect marketing activity to pipeline and revenue outcomes.
What you’ll do
- Own the North America commercial and mid-market demand generation strategy, aligned to pipeline and revenue goals.
- Partner closely with sales leadership, account executives, BDRs, and RevOps to identify priorities, target segments, and growth opportunities.
- Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting.
- Build and run account-based and pipeline acceleration programs for priority accounts and segments.
- Create and manage regional campaign calendars and execution plans that align with quarterly business objectives.
- Collaborate with product marketing on messaging, positioning, launches, and persona-based campaign development.
- Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths.
- Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility.
- Analyze campaign performance and pipeline impact, then optimize based on data, conversion trends, and sales feedback.
- Bring a test-and-learn mindset to channel mix, messaging, offers, and segmentation.
- Help improve how demand generation operates by identifying smarter workflows, automation opportunities, and scalable execution models.
What success looks like
- Marketing is seen as a trusted growth partner to the North America commercial and mid-market sales team.
- Campaigns generate measurable impact on pipeline creation, opportunity acceleration, and revenue contribution.
- Regional programs are executed with strong alignment, clear reporting, and continuous optimization.
- The handoff between marketing, BDR, and sales is tight, timely, and effective.
- The segment has a repeatable, scalable demand engine across digital and field channels.
Qualifications
Required:
- 7+ years in B2B demand generation, regional marketing, or revenue marketing, ideally in SaaS or enterprise technology.
- Strong experience supporting commercial, mid-market, or growth segments in North America.
- Proven track record of building integrated campaigns that drive qualified pipeline and revenue impact.
- Experience partnering closely with sales teams and translating commercial goals into marketing plans.
- Ability to manage both top-of-funnel demand creation and mid-/late-funnel pipeline acceleration.
- Hands-on experience with channels such as paid social, search, email, webinars, events, ABM programs, and nurture.
- Strong analytical skills with experience using data to guide budget allocation, optimization, and stakeholder conversations.
- Comfortable working in a fast-moving environment where you may need to build while operating.
- Excellent project management and communication skills.
- Able to influence cross-functional teams and work effectively across functions and levels.
Preferred (not required):
- Experience in developer, DevOps, infrastructure, cybersecurity, cloud, or technical B2B categories.
- Familiarity with commercial sales motions and shorter/mid-length deal cycles versus only large-enterprise motions.
- Experience with intent tools, ABM platforms, Salesforce, marketing automation, attribution/reporting tools, and webinar/event platforms.
- Exposure to AI-enabled marketing workflows, automation, or modern demand tech stacks.
Why this role is exciting
- You’ll own a highly visible growth segment in North America.
- You’ll have direct influence on how marketing partners with sales in a critical commercial motion.
- You’ll join at a point where there is room to shape strategy, improve execution, and build scalable programs.
- You’ll work across both campaigns and field marketing, giving you broad scope and real commercial impact.
Compensation & Benefits
- Base Pay Range: $130,000 – $150,000 annually In accordance with applicable law, this represents a reasonable estimated compensation range for this role. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. Outside of base compensation, CloudBees also offer stock options and variable bonuses.
- What CloudBees Offers:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- HSA/FSA
- Remote Work Environment
- Flexible Time Off
- Paid Company Holidays
- Parental Leave
- Variable Bonus Plan dependent on your role
- Stock grant opportunities dependent on your role
- 401(k) with Company Match
EEO Statement
CloudBees is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made based on qualifications, merit, and business need, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
Disclaimer
This job description is intended to describe the general nature and level of work being performed. It is not an exhaustive list of all duties, responsibilities, and qualifications required of employees assigned to this position. Duties, responsibilities, and activities may change at any time with or without notice.
