Key Facts

Remote From:

Full time

Mid-level (2-5 years)

Ukrainian, English

Hard Skills

Google Ads YouTube Advertising Marketing Performance Measurement And Management Budget Management Analytics Competitive Analysis Data Visualization Campaign Management Google Analytics Sales Funnel +6 more

Other Skills

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Collaboration
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Microsoft Excel
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Communication
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Leadership
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Teamwork
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Proactivity
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Results Focused
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Analytical Thinking
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Problem Solving

Roles & Responsibilities

2+ years of hands-on Google Ads experience with strong results in DTC, including managing $1M+ budgets and scaling accounts while maintaining CAC and LTV/CAC targets
Deep knowledge of all Google Ads campaign types, with expertise in Demand Gen, GDA, and YouTube; experience with other DSPs like AppLovin is a plus
Proficiency in English at B2 level or higher; proven experience running structured, high-volume creative testing at scale and turning winners into scalable, repeatable frameworks
Strong data skills with Excel, BI tools (e.g., Tableau), GA4, and data-visualisation platforms; ability to read signals from large datasets and inform strategy

Requirements:

Lead high-volume creative testing at scale, collaborating with the creative team to inform creative direction and production based on performance trends
Run and scale high-budget Google Ads campaigns (mid to 7 figures annually) focusing on visual-first formats (Demand Gen, GDA, YouTube) to achieve sustainable DTC acquisition in line with LTV/CAC, ROI and revenue targets
Own and actively monitor performance KPIs in Google Ads and BI tools, translating data into actionable next steps that drive growth
Monitor industry and competitive trends and translate insights into opportunities for testing and scaling; stay ahead of platform updates and collaborate with the PPC team

Welltech

Information Technology & Services

About Welltech

Welltech is about creating mobile applications that improve the Health of Millions of People around the World. We currently have 500+ people in our team. The main distinguishing feature of our People is their desire to constantly grow, develop and learn new things. Why do people like to work at Welltech? • We work on creating and developing our own projects. There is no outsourcing. • The company values the initiative of its workers and their ability to work independently. • The ideas and suggestions of everyone are heard, and good ideas are quickly implemented and tested out. • Clearly stated goals and priorities help workers focus on important tasks and organize their work properly. • Weekly meetings with managers give employees the opportunity to get feedback about their work and understand how to achieve the best results. About our technologies: iOS: Swift, MVC, MVVM, Dependency Injection, UIKit, Autolayout, REST API, Alamofire, In-App Purchases, Local and Remote notifications, Grand Central Dispatch, NSOperations, Core Data, Realm, AVFoundation. Android: Kotlin, MVVM, Android Architecture Components, Dependency Injection, REST API, Push Notifications, Crashlytics, Offline mode. We use PHP7, Python, Symfony4, MariaDB, MySQL, PostgreSQL, Redis, Elasticsearch, Amazon AWS (Lambda, S3, DynamoDB, RDS, SQS, etc), Docker, Kubernetes. The company has successfully implemented CI on all projects. Welltech is a data-driven company. The analytics department uses different tools. Data storage: Amazon redshift + Spectrum Data processing — R, Python BI — Data studio, Tableau Data sources — platform APIs, incoming data streams

Company type: Scaleup

Industry: Information Technology & Services

Founded: 2018

Company size: 201 - 500

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Job description

Who Are We?

We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day.

With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 500+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.

Why Welltech?

Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

We’re looking for a User Acquisition Manager — a real growth hacker with experience and a proven track record in driving serious DTC scale across Google Ads campaigns, with a focus on Display, Demand Gen and YouTube. You will build and manage highly impactful Google Ads acquisition campaigns and be hungry for testing growth opportunities to maximise conversions, revenue and ROI.

This is an exciting opportunity to leverage a $1M+ budget and have a meaningful impact on the performance of the company.

What You’ll Do

Lead high-volume creative testing at scale turning winning creatives into high-performing assets, working closely with the creative team to influence creative direction and production based on performance trends.
Run and scale high-budget Google Ads campaigns (mid—7 figures annually) with a primary focus on visual-first campaign types — Demand Gen, GDA, YouTube, delivering sustainable DTC acquisition at scale in line with LTV/CAC, ROI and revenue targets.
Own and actively monitor all performance KPIs in Google Ads and our BI tools, and turn data into actionable next steps that drive growth.
Monitor industry and competitive trends (new creative directions, formats, funnels, propositions, competitor angles) and proactively translate insights into opportunities for testing and scaling.
Stay ahead of industry, platform and auction dynamics and updates, collaborating closely with other members of the PPC team across other apps.
Use (and proactively make suggestions for) internal automation /analytics solutions (autorules, scripts) to reduce manual workload, increase efficiency and speed up iteration.

The ideal candidate:

2+ years of hands-on Google Ads experience with strong results in DTC (subscription apps a big plus), with a track record of managing $1M+ budgets and scaling accounts significantly while keeping CAC and LTV/CAC in line with targets.
Deep hands-on knowledge of all Google Ads campaign types, with expertise in Demand Gen, GDA, YouTube; other DSPs like Applovin a strong plus.
Proficiency in English - B2 or higher level
Proven experience running structured, high-volume creative testing at scale, reading the signals, and turning winners into scalable, repeatable frameworks.
Strong grasp of visual creative formats and what makes high-performing creatives that win at scale (hooks, structure, offer framing and thumb-stopping visuals).
Confident working with large data sets and tools such as Excel, BI tools (Tableau), GA4, and data-visualisation platforms.
Proactively tracks industry and competitor trends (creative ideas, propositions, funnels) and turns them into actionable recommendations.

The Recruitment Process

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech:

Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro

Ready to apply?

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