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Marketing Manager

Roles & Responsibilities

  • Proven B2B growth marketing experience — lead generation, nurturing, and conversion
  • Strong product marketing instinct — ability to translate complex ideas for different audiences
  • HubSpot fluency — CRM, email automation, workflows, and reporting
  • Experience in a high-growth, scale-up, or early-stage company

Requirements:

  • Design and run growth marketing campaigns to generate qualified leads and move them through the funnel—from first touch to sales-ready
  • Build automated lead nurturing sequences and content programs in HubSpot to engage prospects and accelerate conversion
  • Translate complex offshore wind technology into compelling product messaging for buyers, partners, and the market
  • Set the direction, build the plan, and execute marketing strategy as a full-stack marketer

Job description

Job description

Shoreline Wind is a B2B AI-powered SaaS platform built for the wind energy industry — supporting developers, operators and service providers to optimize the design, construction, and operation of clean energy.

We have a proven product, a growing customer base, and the commercial momentum to match. Now we're looking for a hands-on marketing manager who can elevate our position, think strategically and execute independently. You'll own the full marketing function at Shoreline Wind — from lead generation to product storytelling — and you'll do it smarter by embracing AI tools as a core part of your workflow.

What you will do

Growth marketing: Design and run campaigns that bring in qualified leads and move them through the funnel — from first touch to sales-ready.

Lead nurturing: Build automated sequences and content programs in HubSpot that keep prospects engaged and accelerate conversion.

Product marketing: Translate complex offshore wind technology into compelling messaging — for buyers, partners, and the market.

Strategy & execution: Set the direction, build the plan, and get it done yourself. This is a full-stack marketing role with real ownership.

AI-native operations: Use LLMs and AI assistants — including Claude — as everyday tools to scale your output, sharpen your thinking, and automate repetitive work. 

Who you are

Required

  • Proven B2B growth marketing experience — lead gen, nurture, and conversion 
  • Strong product marketing instinct — you can simplify complex ideas for different audiences
  • HubSpot fluency — CRM, email automation, workflows, and reporting
  • Confident on LinkedIn — organic content, targeted outreach, and paid campaigns
  • Comfortable owning strategy and executing without a large team beneath you
  • Background in a high-growth, scale-up, or early-stage company — priorities move quickly as the business grows. You'll need to stay focused without losing flexibility
  • Curious, adaptable, resourceful — you'll find smart, efficient ways to drive results, and use AI to scale your output as a lean team

Preferred

  • Renewable energy, clean-tech, or industrial SaaS sector experience
  • Experience in a high-growth or scale-up environment

What we offer

Work that matters: AI-powered software at the centre of the global energy transition — a category that's growing fast and needs to move faster.

Real ownership: You'll shape the marketing function from the ground up — strategy, channels, and positioning are yours to define, not inherit.

Remote working: Work from wherever you do your best thinking. 

Competitive salary: Compensation benchmarked to attract strong talent — with a benefits package to match.

Share options: Equity in a company with real commercial traction. You'll share in the upside as we grow.

Room to grow: Join at a pivotal stage — strong foundations, serious momentum, and the opportunity to develop over time.

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