Go-to-Market (GTM) Lead – Remote | SaaS Product Launch & Growth Strategy
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
About the Role
At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming SaaS products.
This is a high-ownership startup role designed for someone who thrives in early-stage environments and knows how to take products from zero to launch.
You will be the first GTM hire, responsible for:
- Product launch execution
- Beta user acquisition
- Positioning and messaging
- Demand generation
- Launch campaigns
- Growth experimentation
- Building repeatable GTM systems
This is not a “manage agencies and delegate work” position.
You’ll be expected to:
- Write copy
- Build campaigns
- Run outreach
- Launch products
- Iterate quickly based on feedback and results
You’ll lead the launch of Product A first, then apply learnings and systems to successfully launch Product B.
If you thrive in ambiguity, move quickly, and enjoy building from scratch — this role is built for you.
What You’ll Own
GTM Strategy & Product Launch Execution
- Own the complete go-to-market strategy for:
- Build launch plans from the ground up:
- Positioning
- Messaging
- Acquisition strategy
- Launch sequencing
- User onboarding
- Personally execute launch initiatives instead of delegating execution
- Continuously refine launch strategy based on user feedback and performance data
- Apply learnings from Product A to improve the launch of Product B
Beta User Acquisition & Early Growth
- Identify and recruit beta users for early product validation
- Execute outbound outreach through:
- LinkedIn
- Email
- Communities
- Founder networks
- Partnerships
- Build relationships with early adopters and gather actionable feedback
- Create systems for onboarding, engagement, and retention during beta stages
Positioning, Messaging & Narrative Development
- Develop compelling positioning that clearly communicates product value
- Craft messaging tailored to:
- ICPs
- Buyer pain points
- Use cases
- Market segments
- Create clear, conversion-focused narratives that drive engagement and adoption
- Continuously test and refine messaging based on market feedback
Launch Campaigns & Marketing Assets
- Create and manage:
- Landing pages
- Email sequences
- Product launch campaigns
- Waitlists
- Onboarding flows
- Product announcements
- Write high-converting:
- Copy
- CTAs
- Email campaigns
- User onboarding sequences
- Coordinate launch execution across stakeholders and partners
Playbook Development & Process Building
- Document:
- Launch strategies
- Campaign learnings
- Messaging tests
- Acquisition channels
- Conversion insights
- Build repeatable GTM systems and playbooks for future launches
- Improve launch speed, efficiency, and scalability over time
What Success Looks Like
- Successful launch execution for both SaaS products
- Strong beta user acquisition and onboarding
- Clear product positioning and messaging alignment
- Repeatable GTM systems and processes established
- Fast iteration cycles based on market feedback
- Efficient launch-to-growth transition
What Makes You a Strong Fit
- Thrive in fast-paced startup environments
- Comfortable operating with ambiguity and limited structure
- Strong mix of:
- Strategic thinking
- Hands-on execution
- Exceptional communicator and storyteller
- Bias toward action and rapid iteration
- Naturally proactive and ownership-driven
Requirements (Must-Have)
Experience
- Proven experience as an early GTM hire (employee #1–5 preferred)
- Experience launching at least one B2B SaaS product end-to-end
- 4–8 years of experience across:
- Product Marketing
- Demand Generation
- Growth Marketing
- GTM Strategy
- Product Launches
Core Skills
- Strong hands-on execution ability across:
- Campaigns
- Copywriting
- Outreach
- Launch strategy
- Experience building:
- Launch systems
- Playbooks
- Repeatable workflows
- Ability to multitask across multiple growth initiatives simultaneously
- Excellent written and verbal communication skills
Nice to Have
- Experience in venture-backed or high-growth startups
- Familiarity with PLG (Product-Led Growth) environments
- Experience working directly with founders or executive teams
- Exposure to:
- SaaS growth loops
- User onboarding
- Lifecycle marketing
- Community-led growth
- Experience with tools like:
- HubSpot
- Apollo
- Webflow
- Notion
- GA4
- Mixpanel
What a Typical Day Looks Like
- Build and refine launch plans
- Conduct outreach to beta users and partners
- Write launch copy, onboarding emails, and landing page messaging
- Analyze user feedback and campaign performance
- Coordinate launch activities and timelines
- Test positioning, acquisition channels, and onboarding flows
- Document learnings and optimize future launch systems
Execution. Feedback. Iteration. Launch.
Key Metrics (KPIs)
- Beta user acquisition and activation
- Product launch execution timelines
- User engagement and onboarding conversion rates
- Landing page and campaign conversion performance
- Speed of iteration and learning implementation
- Growth efficiency across launch channels
Why This Role Stands Out
- True ownership over GTM strategy and execution
- Opportunity to launch multiple SaaS products from the ground up
- Direct collaboration with startup leadership
- High-impact role with visibility across product and growth
- Opportunity to shape long-term GTM systems and growth infrastructure
- Strong growth path into:
- Head of Growth
- VP of Marketing
- GTM Director
- Startup Growth Leadership
Interview Process
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Client Interview with Marketing Leadership
- Offer & Background Verification
Apply Now
If you:
- Love building products from zero to launch
- Thrive in startup environments
- Enjoy combining strategy with hands-on execution
- Move quickly and iterate based on feedback
This is a strong opportunity to lead and shape GTM execution for emerging SaaS products.
