Key Facts

Remote From:

Full time

English

Hard Skills

B2B Advertising Marketing Go-to-Market Strategy Relationship Marketing Brand Management Brand Management Value Propositions Pipeline Planning Integrated Marketing Communications Event Marketing +20 more

Other Skills

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Problem Reporting
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Collaboration
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Communication
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Teamwork
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Analytical Thinking
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Strategic Thinking

Roles & Responsibilities

5+ years of experience in B2B marketing, focusing on partner/alliance marketing in SaaS or software
Proven track record of driving pipeline and revenue through partnerships
Experience building and executing integrated marketing campaigns with partners
Strong analytical mindset with experience measuring ROI and optimizing performance

Requirements:

Develop joint go-to-market plans with key partners aligned to shared revenue goals and identify high-value partnership opportunities
Plan and execute co-marketing campaigns (webinars, events, content, email, paid media) and launch integrated campaigns to drive net-new leads and accelerate opportunities
Own partner-sourced and partner-influenced pipeline targets; track and optimize campaign performance, and report on ROI
Enable partners with messaging and assets; collaborate with sales to ensure alignment on partner-driven opportunities

TMA Systems

About TMA Systems

For more than 30 years, TMA Systems has been recognized as a world-class provider of advanced Computerized Maintenance Management Systems (CMMS) and Enterprise Asset Management Solutions (EAMS). Worldwide, more than 1,650 TMA clients maintain in excess of 100,000 facilities, representing 430,000 users. TMA’s products, along with world-class services, are key reasons WebTMA is the preferred solution for facility professionals throughout the world. TMA’s advanced solutions meet or exceed the needs of education, healthcare, corporate, government, life sciences, food and beverage, transportation, manufacturing, and retail organizations. For more information on TMA Systems, visit www.tmasystems.com.

Company type: SME

Founded: 2018

Company size: 51 - 200

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Job description

Overview:

We’re looking for a strategic and execution-focused Partner Marketing Manager to accelerate growth through high-impact marketing programs with our key partners at all levels. This role is responsible for developing and executing joint marketing initiatives with strategic partners to drive qualified pipeline, increase brand visibility, and deliver measurable revenue outcomes.

You’ll work cross-functionally with Partnerships, Sales, Product Marketing, and Demand Generation to turn partner relationships into scalable growth channels.

Key Responsibilities:

Partner Strategy & Planning

Develop joint go-to-market (GTM) plans with key partners aligned to shared revenue goals
Identify high-value partnership opportunities to expand reach, influence, and pipeline
Define target audiences, messaging, and value propositions for each partner motion

Pipeline Generation & Campaign Execution

Plan and execute co-marketing campaigns (webinars, events, content, email, paid media)
Launch integrated campaigns that drive net-new leads and accelerate existing opportunities
Build repeatable partner marketing playbooks that scale across the ecosystem

Revenue & Performance Ownership

Own partner-sourced and partner-influenced pipeline targets
Track, analyze, and optimize campaign performance using data-driven insights
Report on ROI and continuously improve partner marketing effectiveness

Partner Enablement

Equip partners with messaging, positioning, and campaign assets
Collaborate with sales teams to ensure alignment on partner-driven opportunities
Drive partner engagement through ongoing communication and joint planning

Cross-Functional Collaboration

Align with Product Marketing on joint value propositions and narratives
Work closely with Sales to ensure pipeline follow-up and conversion

Qualifications:

5 + years of experience in B2B marketing, with a focus on partner or alliance marketing in a SaaS or software environment
Proven track record of driving pipeline and revenue through partnerships
Experience building and executing integrated marketing campaigns with partners
Strong analytical mindset with experience measuring ROI and optimizing performance
Excellent communication and stakeholder management skills
Ability to operate both strategically and tactically in a fast-paced environment

Preferred Qualifications:

Experience in B2B Saas Software supporting multiple products with different channel partners
Familiarity with healthcare, education and manufacturing industries

Key Metrics for Success:

Partner-sourced and partner-influenced pipeline exceeding closed-won goals
Campaign ROI and conversion rates
Partner engagement and activation levels
Contribution to overall revenue growth

The Company:

TMA Systems (TMA) is a technology company located in Tulsa, Oklahoma. For more than 30 years, TMA has been transforming organizations by providing facility professionals with the most technologically advanced Maintenance Management solutions available.

Utilizing WebTMA, TMA’s flagship solution, organizations can manage their strategic assets throughout their entire lifecycle. Our comprehensive web-based solutions are tailored to a variety of industries that have a desire to effectively streamline maintenance operations. TMA is setting new standards for organizations to account for, maintain, and extend the useful life of their physical assets. In a budget conscious world, TMA provides a solution that will maximize return-on-investment (ROI).

We are a global organization with over 1,500 clients that has developed industry-leading solutions based on what our clients need to be successful. How do we achieve this? We solicit our clients and take the time to understand how our products are used in their business; coupled with a culture that produces world-class people with a client-service mindset. At TMA we realize that success is only possible with team members that share our passion for excellence.

Why work at TMA Systems?

Competitive compensation plan.
401(K) Contribution.
Employer paid benefits: health, dental and vision.
Professional development plans.
Career progression/internal mobility opportunities.
Inclusive work environment.
Volunteering opportunities.
Company/team building events.
This role allows employee to have a hybrid remote working option (work from home and work from office options).