Key Facts

Remote From:

Freelance

Mid-level (2-5 years)

English

Hard Skills

Pipeline Planning Link Building Aftercare Prospect Management Payment Processing Conversion Tracking Design Brief Cross-Functional Collaboration Online Communication Organizational Structure +1 more

Other Skills

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Systems Thinking
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Resilience
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Time Management
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Detail Oriented

Roles & Responsibilities

2-4 years of experience in BDR, outreach, link building, or content partnerships
Agency background in digital PR or SEO outreach
Proven track record of writing cold emails that get replies and closing content partnerships or backlink agreements
Strong written communication; ability to manage a high-volume pipeline with a structured process; familiarity with SEO fundamentals (domain authority, backlinks, search intent) and ability to use AI tools to scale outreach

Requirements:

Build and manage a scalable outreach pipeline for third-party content partnerships with high-value publishers; own prospecting, cold outreach, follow-ups, content negotiation, placement confirmation, and payment coordination
Write personalised cold emails and multi-touch outreach sequences for different publisher types; develop and maintain partnership playbooks, outreach templates, and content briefs
Track progress with a structured pipeline/tracker; monitor conversion rates and delivery against targets; coordinate with internal content and SEO teams to ensure placements are accurate, on-brand, and aligned with topical authority
Leverage AI/LLMs to accelerate prospecting, outreach personalization, and pipeline management; analyze patterns and performance to continuously improve outreach approach

Job description

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 22 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:

BrowserStack is Great Place to Work-Certified™ 2020-21
Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi
Ranked in Forbes Cloud 100 in 2021 - for the second time
Featured in LinkedIn Top Startups India 2018

Location: This is a fully remote position, open to candidates residing anywhere in India.

Role in a Nutshell:

We are looking for a Partnerships Strategist with a strong foundation in outreach and business development.

You will own and scale BrowserStack's third-party content partnership programme, identifying high-value targets across SERP and LLM citation sources, building relationships with publishers and site owners, and securing brand mentions, backlinks, and content placements at scale.

This role is equal parts BDR hustle and content strategy. If you know how to get a cold email replied to, build a pipeline from scratch, and close a deal with a publisher - this role is for you.

Desired Experience:

2 to 4 years of experience in a BDR, outreach, link building, or content partnerships role. Agency background in digital PR or SEO outreach is equally relevant.
Proven track record of writing cold emails that actually get replies. You know the difference between a personalised pitch and a blast, and you default to the former.
Experience building and closing content partnerships, paid placements, or backlink agreements with external publishers or site owners.
Ability to manage a high-volume pipeline without losing track of where each one stands.
Strong written communication skills. You can write a 100-word email that feels human, specific, and worth replying to.
Structured, process-driven working style. You build systems, not just spreadsheets.
Familiarity with SEO fundamentals: domain authority, backlinks, search intent, and why they matter for brand visibility.
Comfort using AI tools to scale research and personalisation without sacrificing quality.

What Will You Do:

Build a systematic outreach pipeline to establish content partnerships with high-value third-party publishers where BrowserStack is not yet mentioned.
Own the full partnership lifecycle: prospecting, cold outreach, follow-up sequences, content negotiation, placement confirmation, and payment coordination.
Write personalised, high-converting cold emails and multi-touch outreach sequences for different publisher types.
Develop and maintain partnership playbooks, outreach templates, and content briefs that allow the programme to scale.
Build and manage a structured tracker to monitor pipeline status, conversion rates, and delivery against targets for the content workstream.
Coordinate with internal content and SEO teams to ensure partnership placements are accurate, on-brand, and aligned with BrowserStack's topical authority goals.
Leverage LLMs and AI tools to accelerate prospecting, outreach personalisation, and pipeline management.
Identify patterns across publisher responses, conversion data, and placement performance to continuously sharpen the outreach approach