Key Facts

Remote From:

Germany

Category: Social Media Manager

Full time

Senior (5-10 years)

German

Hard Skills

Social Media Management Video Production Content Strategy Social Data Analytics Cross-Functional Collaboration Calendar Management LinkedIn Talent Insights Brand Management Copywriting Iterative Design +1 more

Other Skills

•
Analytical Thinking
•
Teamwork
•
Communication

Roles & Responsibilities

Experience in social media management, ideally LinkedIn
Strong sense for content, language and storytelling
Understanding of performance growth / growth marketing
Experience with video/short-form formats; familiarity with the education sector or personal branding

Requirements:

Develop and implement the social media strategy, including a clear content framework (Education, Story, Conversion) and editorial calendars
Create LinkedIn posts, storylines, and hooks; develop formats (series, hooks, storytelling) and support personal branding for founders and team
Analyze KPIs (reach, engagement, leads); test content formats and hooks; derive learnings and optimize continuously
Collaborate closely with Marketing, Performance and Product teams; align with the founder and CEO Milena

DCI Digital Career Institute gGmbH

E-learning

About DCI Digital Career Institute gGmbH

Are you looking for a job with a strong social impact? We at the Digital Career Institute gGmbH have been offering a wide range of training courses as a tech school since 2016. We have already helped numerous people to make a fresh start and find a job in the digital world of work.From the original initiative to create new future perspectives for refugees, we have developed into an established tech institute for people of all nationalities and origins. Together with a highly qualified team of over 250 employees, we are all working towards one mission: to provide the best possible training for interested people to enable them to start a job in the digital industry. Our headquarters are in Berlin. You can find us not only there, but also in Hamburg, Düsseldorf, Leipzig and in other German cities where we also have offices. Would you like to join us in helping many more people find attractive, future-oriented jobs? Contact us and become part of the DCI team. We are looking forward to your application!

Company type: Scaleup

Industry: E-learning

Founded: 2018

Company size: 201 - 500

Website LinkedIn See all jobs →

Job description

Join the Digital Career Institute & Social Impact School

Mit der Impact School qualifizieren wir Menschen für Berufe mit gesellschaftlicher Relevanz, von sozialen Berufen bis hin zu KI & Digitalisierung. Dafür brauchen wir Social Media, das nicht nur sichtbar ist, sondern wirkt. Als Social Media Manager (m/w/d) verantwortest Du unseren Social Media Auftritt ganzheitlich – von Strategie über Content bis Performance.

Deine Aufgaben

Entwicklung und Umsetzung unserer Social Media Strategie
Aufbau einer klaren Content-Logik (Education, Story, Conversion)
Planung und Steuerung von Redaktionsplänen
Erstellung von LinkedIn-Posts, Storylines und Hooks
Unterstützung beim Aufbau von Personal Brands (Founder & Team)
Entwicklung von Formaten (z. B. Serien, Hooks, Storytelling)
Analyse von KPIs (Reichweite, Engagement, Leads), Testing von Content-Formaten und Hooks
Ableitung von Learnings und kontinuierliche Optimierung
Enge Abstimmung mit Marketing, Performance und Produkt sowie Sparring auf Augenhöhe mit der Gründerin und Geschäftsführerin Milena