Senior Digital Marketing Manager

Senior Digital Marketing Manager (B2B Growth)

Position Type: Full-Time, Remote
Working Hours: U.S. Eastern Time (EST)
Location: Pakistan

About the Role

We’re hiring a highly strategic and execution-driven Senior Digital Marketing Manager to lead and scale B2B growth across multiple marketing channels.

This is a high-ownership role for someone who understands how to build pipeline, drive qualified leads, and connect marketing directly to revenue outcomes. You’ll oversee multi-channel marketing initiatives including paid advertising, outbound campaigns, SEO, email marketing, social media, and demand generation.

This is not a passive coordination role — we’re looking for someone who can think strategically while remaining hands-on with execution, optimization, reporting, and growth initiatives.

You’ll work closely with leadership and sales teams to improve customer acquisition, optimize funnel performance, and scale marketing systems that generate measurable business growth.

What You’ll Own

B2B Growth & Demand Generation

• Develop and execute full-funnel B2B marketing strategies focused on pipeline growth
• Drive inbound and outbound lead generation initiatives across multiple channels
• Build scalable marketing systems that generate qualified MQLs and SQLs
• Continuously optimize campaigns to improve conversion rates and revenue contribution

Paid Advertising & Performance Marketing

• Manage and optimize campaigns across LinkedIn Ads, Meta Ads, Google Ads, and other relevant platforms
• Monitor CAC, CPL, ROAS, conversion rates, and funnel performance
• Test audiences, creatives, landing pages, and messaging to improve results
• Scale winning campaigns while maintaining efficiency and profitability

Content, SEO & Organic Growth

• Support content marketing initiatives that improve brand authority and organic traffic
• Collaborate on SEO strategy, keyword targeting, and website optimization
• Improve website conversion rates through funnel and landing page optimization
• Align messaging across paid, outbound, and organic channels

CRM, Email & Marketing Operations

• Manage and optimize marketing workflows inside HubSpot or similar CRM platforms
• Build automated nurture sequences and lead management systems
• Maintain organized reporting dashboards and marketing performance tracking
• Improve attribution, reporting visibility, and campaign analytics

Leadership & Cross-Functional Collaboration

• Collaborate closely with sales leadership to align marketing with revenue goals
• Lead, mentor, or coordinate with internal marketing team members and vendors
• Present campaign performance insights and growth recommendations to leadership
• Identify operational bottlenecks and improve marketing execution systems

What Makes You a Great Fit

• You think in funnels, systems, and revenue — not just campaigns
• You combine strategic thinking with hands-on execution
• You are highly analytical and data-driven in decision-making
• You take ownership of outcomes and proactively solve problems
• You thrive in fast-moving, growth-focused environments
• You understand modern B2B buyer behavior and long sales cycles

Required Experience & Skills

• 5+ years of B2B digital marketing or growth marketing experience
• Experience in leadership roles such as Senior Marketing Manager, Growth Lead, or Head of Marketing
• Proven track record driving measurable pipeline and revenue growth
• Strong expertise with LinkedIn Ads, Meta Ads, Google Ads, and HubSpot
• Experience managing multi-channel demand generation campaigns
• Strong analytical and reporting skills with performance-driven decision making
• Excellent written and verbal English communication skills

Preferred Experience

• Experience in service-based businesses, agencies, SaaS, or professional services
• Familiarity with outbound marketing and sales enablement workflows
• Experience managing or mentoring marketing team members
• Strong understanding of B2B attribution and conversion tracking
• Experience improving website conversion rates and funnel optimization

What a Typical Day Looks Like

A Senior Digital Marketing Manager’s day revolves around driving pipeline growth, optimizing campaigns, and improving marketing performance. You will:
• Review campaign performance and optimize active channels
• Manage paid advertising, outbound, and content initiatives
• Analyze funnel metrics, CAC, conversion rates, and ROI
• Coordinate with sales and leadership teams on pipeline quality and growth targets
• Improve landing pages, messaging, and nurture workflows
• Develop new growth experiments and scaling opportunities

In short: you own the marketing engine that drives pipeline, customer acquisition, and long-term business growth.

Key Metrics for Success (KPIs)

• Growth in Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
• Customer Acquisition Cost (CAC) and Marketing ROI improvements
• Website traffic, conversion rates, and pipeline contribution
• Paid campaign performance and revenue attribution
• Funnel optimization and lead-to-opportunity conversion rates
• Consistent execution and scaling of growth initiatives

Interview Process

• Initial Screening Call
• Video Interview with Pavago Recruiter
• Strategy & Growth Discussion
• Client Interview
• Offer & Onboarding

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