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Manager, Account-Based Marketing (ABM) & Marketing Operations

Ansira

Key Facts

Remote From: 
Missouri (USA)
Full time
Senior (5-10 years)
English

Other Skills

  • •
    Strategic Thinking
  • •
    Communication
  • •
    Team Management
  • •
    Detail Oriented
  • •
    Reliability

Roles & Responsibilities

  • 4–7+ years of experience in B2B marketing, with exposure to ABM and/or marketing operations
  • Hands-on experience with Demandbase or similar ABM tools
  • Working knowledge of Salesforce and marketing automation platforms
  • Collaborative mindset and ability to work cross-functionally with Sales and Marketing

Requirements:

  • Execute ABM programs using Demandbase, manage target account lists and campaign deployment, and track/report account engagement and campaign performance
  • Support day-to-day marketing systems (Salesforce, Demandbase, and marketing automation platforms), maintain data quality and reporting accuracy, and optimize lead routing and lifecycle processes
  • Support lead generation and nurturing across channels, ensure leads are captured, routed, and followed up on, and improve lead handoff and conversion
  • Coordinate affiliate/partner-driven leads within marketing workflows and ensure consistency in tracking and performance measurement

Job description

We’re looking for a hands-on, data-driven marketer to support and execute our Account-Based Marketing (ABM) strategy while strengthening the systems and processes that power our demand engine.

This role sits at the intersection of marketing, sales, and technology — helping to drive targeted account engagement, improve lead quality, and ensure our marketing technology stack is operating effectively.

You’ll play a key role in executing ABM programs, managing lead flow, and optimizing how we generate and convert demand.

What You’ll Do 

 ABM Execution & Campaign Management 

  • Support execution of ABM programs using Demandbase  

  • Help manage target account lists, segmentation, and campaign deployment  

  • Partner with Marketing and Sales to activate campaigns across key accounts  

  • Track and report on account engagement and campaign performance  

 Marketing Operations & Systems Support 

  • Support day-to-day management of marketing systems, including:  

  • Salesforce  

  • Demandbase  

  • Marketing automation platforms  

  • Help maintain data quality, campaign tracking, and reporting accuracy  

  • Assist in improving lead routing, scoring, and lifecycle processes  

 Lead Management & Funnel Optimization 

  • Support lead generation and nurturing efforts across channels  

  • Ensure leads are properly captured, routed, and followed up on  

  • Partner with Sales to improve lead handoff and conversion  

 Affiliate & Channel Coordination 

  • Support integration of affiliate/partner-driven leads into marketing workflows  

  • Help ensure consistency in tracking and performance measurement  

 Team Support 

  • Manage and support a Colombia-based team member  

  • Help build repeatable processes and improve operational efficiency  

What You Bring 

  • 4–7+ years of experience in B2B marketing, with exposure to ABM and/or marketing operations  

  • Hands-on experience with Demandbase or similar ABM tools  

  • Working knowledge of Salesforce and marketing automation platforms  

  • Strong attention to detail and comfort working with data and systems  

  • Ability to execute campaigns and manage multiple priorities  

  • Collaborative mindset and ability to work cross-functionally with Sales and Marketing  

  • ***Potential for strategic thinking capabilities 

What Success Looks Like 

  • ABM campaigns executed effectively and on time  

  • Improved lead flow, routing, and data accuracy  

  • Increased engagement within target accounts  

  • Strong coordination between Marketing and Sales  

  • Reliable reporting and visibility into performance  
Ready to apply?
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