Key Facts

Remote From:

Full time

Mid-level (2-5 years)

English

Hard Skills

A/B Testing Instagram Advertising Performance Analytics Budget Management Account Management Conversion Tracking Google Analytics Campaign Management Conversion Marketing Audience Development +6 more

Other Skills

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Communication
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Time Management
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Analytical Thinking
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Strategic Thinking
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Detail Oriented
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Problem Solving
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Creativity

Roles & Responsibilities

3+ years managing paid social campaigns (Meta Ads preferred) with proven ROI and scaling
Hands-on experience with Google Ads or other PPC platforms; GA4 familiarity and performance reporting
Bachelor's degree in Marketing, Business, or a related field; advanced English (written and spoken, C1-C2)
Meta Ads Manager certification (Meta Certified or equivalent) and Google Ads Certifications (Search, Display, Measurement)

Requirements:

Lead end-to-end Meta Ads strategy and execution (prospecting, retargeting, scaling) with full-funnel campaigns aligned to client goals
Daily performance optimization of campaigns to improve CPA, ROAS, CTR, and conversion rates; conduct A/B tests across creatives, audiences, and landing pages; identify scaling opportunities
Hybrid PPC support: assist Google Ads/Search/Display campaigns and ensure alignment with paid social for full-funnel efficiency
Analyze performance data, report KPIs and business impact, and collaborate cross-functionally with creative teams to improve ads, landing pages, and tracking

White Shark Media®

About White Shark Media®

White Shark Media® is a leading Digital Marketing Agency with 14+ years of experience managing pay-per-click campaigns with Google, Microsoft, and Facebook Ads. Our team works with SMBs, marketing agencies, and large corporations on all things related to digital marketing. Whether you are a corporation looking for an agency to manage your Digital Marketing Campaigns or a Marketing Agency looking to outsource your online advertising efforts, we handle all. We were founded in 2011, and by 2014 Google acknowledged our expertise when we became Google Premier Partners. At the same time, we also entered the prestigious Microsoft Advertising Partner program. As a White Shark Media partner, we secure a team of bilingual marketing experts as part of your team, ensuring the,e highest quality service with fast responsiveness to emails and phone calls and enhanced reporting on every important metric. Our work is founded on a proven Digital Marketing blueprint with ongoing training from our Google and Microsoft partnerships and learning and development team that tackles the ever-evolving marketplace. In recent years, we have transformed into a MarTech company and developed in-house tools that enable management and sales. This includes our Client & Partner Portals, Reporting Tool, and Compass; as part of our Sales Enablement platform, marketing agencies need a complete set of tools to sell PPC and reach their objectives. *To request more information about our products and services, please get in touch with us at info@whitesharkmedia.com

Founded: 2018

Company size: 201 - 500

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Job description

About the Opening

Role: Performance Marketing Manager
Modality: Hybrid LATAM
Location: Managua, Nicaragua.

Position Summary

As a Performance Marketing Manager (Meta Ads), you will develop and lead high-impact paid media strategies, with a strong focus on Meta (Facebook & Instagram Ads) while supporting a hybrid Google Ads approach.

You own the performance of your portfolio end-to-end—from strategy and execution to optimization and scaling. You translate client goals into data-driven campaigns, continuously test and iterate, and collaborate cross-functionally to maximize results.

You play a key role in driving measurable growth, improving efficiency, and uncovering new opportunities across the funnel. Your ability to combine analytical thinking with creative insights will directly impact client retention and business success

Responsibilities

#1 Paid Social Strategy & Execution (Primary Focus)
-Lead end-to-end strategy & execution for Meta Ads campaigns (prospecting, retargeting, scaling).
-Build full-funnel strategies aligned with client goals (lead generation, eCommerce, traffic, etc.).
-Translate business objectives into high-performing campaign structures and audience strategies.

#2 Performance Optimization & Scaling
-Monitor and optimize campaigns daily to improve CPA, ROAS, CTR, and conversion rates.
-Run structured A/B tests across creatives, audiences, and landing pages.
-Identify scaling opportunities and budget reallocation strategies.
-Leverage data to uncover trends and proactively adjust strategy.

#3 Hybrid PPC Support (Secondary Focus)
-Support campaign strategy and execution across Google Ads/Search/Display when needed.
-Ensure alignment between paid social and paid search efforts for full-funnel efficiency.
Apply cross-channel learnings to improve overall account performance.

#4 Data, Insights & Reporting
-Analyze performance data and translate it into clear, actionable insights.
-Report on KPIs and performance trends with a focus on business impact.
-Identify opportunities for CRO and funnel improvements.

#5 Cross-Functional Collaboration
-Partner with creative teams to guide ad creative direction based on performance insights.
-Provide performance-driven feedback to improve creatives, landing pages, and tracking accuracy.
-Contribute to internal initiatives that improve processes, efficiency, and performance standards.

Required Skills & Qualifications

-Written English Level: Advanced (C1-C2)
-Spoken English Level: Advanced (C1-C2)
-Education: Graduated in Marketing, Business, or a similar field
-Experience:
*3+ years managing paid social campaigns (Meta Ads preferred)
*Proven experience scaling campaigns with measurable ROI
*Hands-on experience with Google Ads or other PPC platforms
*Experience managing multiple accounts or clients simultaneously

Know How & Certifications

-Meta Ads Manager. Meta Certified(or equivalent)
-Google Ads Certifications (Search, Display, Measurement)
-Familiarity with Google Analytics 4 (GA4) and performance reporting
-Solid understanding of conversion tracking