Sr. Manager, Video

About Lovesac

We are a young-at-heart, fast-growing furniture company, dedicated to helping people fill their homes with Total Comfort™. We do this by designing and innovating furniture solutions that are adaptable, washable, expandable, and delivered right-to-your-door-able, allowing our customers to live the life they want to live.

Our Designed for Life mission started with Sacs, a seat so much better than your classic beanbag made with repurposed Durafoam and designed to reduce environmental impact while providing unimaginable, cloud-like comfort. From there, we expanded the possibility for sustainable furniture with Sactionals, a customizable modular sectional that can be endlessly rearranged to evolve with you. Our product line has grown a lot since our Sacs days, but our goal will always remain the same – to create truly adaptable, comfortable furniture that can be with you for life.

About our Culture

At Lovesac, we strive to be an employer of choice by embodying a culture that encourages team members to think and dream big. We call this Top Ambition. We aim to not only excel within our industry but also make a meaningful impact on the world. Above all else, we’re driven by love (because it matters) and are dedicated to promoting love and happiness in all aspects of our work. It’s about success, of course, but it’s also about making a positive impact on everyone our business touches.

About the Role

We are seeking a strategic and forward-thinking Sr. Manager of Paid Video to own and scale our video investment across digital and streaming platforms. This role will play a critical part in evolving our media approach, leveraging video as a key driver of both demand creation and performance in a fluid, omnichannel customer journey.

In this role you will lead the end-to-end video strategy across Linear/YouTube, CTV/streaming, and programmatic video, driving measurable impact across ecommerce and retail stores while advancing our capabilities in AI, automation, and modern measurement.

This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT. Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.

What You’ll Do

Video Strategy & Evolution

• Own and evolve the paid video strategy across Linear/ Broadcasting YouTube, CTV/Streaming and programmatic platforms.
• Define the role of video within a fluid funnel, where awareness, consideration, and conversion are interconnected.
• Balance brand-building and performance objectives to drive total business impact.
• Identify and scale emerging video formats, platforms, and consumer behaviors.

AI, Automation & Innovation

• Leverage AI-driven media capabilities (smart bidding, audience modeling, predictive optimization).
• Evolve use of platform automation while maintaining strategic control over inputs and outcomes.
• Partner cross-functionally to integrate first-party data and audience signals into video strategy.
• Anticipate shifts in video consumption (streaming, short-form, shoppable video).

Campaign Execution & Optimization

• Oversee campaign setup, trafficking, and optimization across all video channels.
• Manage audience strategy, frequency, sequencing, and targeting approaches.
• Optimize toward business outcomes including site traffic, conversions, and store visits.
• Drive continuous testing across formats, placements, creative, and buying strategies.
• Overseeing budgeting / spending allocations, audit and billing/ credits with agency partner.

Measurement & Incrementality

• Own video performance KPIs including CPA, ROAS, CPV, reach, frequency, and contribution to MER.
• Partner with Analytics to measure incremental impact across ecommerce and retail stores.
• Leverage geo-testing, lift studies, and MMM inputs to evaluate true performance.
• Translate performance data into actionable insights and investment decisions.

Omnichannel Integration

• Align video strategy with broader paid media efforts to maximize demand creation and capture.
• Support key retail moments including promotions, and seasonal campaigns.
• Partner with search and social teams to amplify cross-channel impact and halo effects.
• Ensure video investment supports both ecommerce growth and showroom traffic.

Creative & Content Leadership

• Partner with creative teams to develop high-performing, platform-native video assets.
• Provide data-driven briefs informed by audience insights and performance trends.
• Lead a test-and-learn agenda across messaging, hooks, formats, and sequencing.
• Ensure alignment between video messaging and onsite/in-store experiences.

Partnerships & Collaboration

• Manage relationships with key platforms and partners (e.g., YouTube, CTV providers, programmatic platforms).
• Collaborate closely with Analytics, Creative, Ecommerce, and Retail teams.
• Support agency management and ensure best-in-class execution and innovation.

Additional Responsibilities

• Perform any other reasonable duties for this role as requested by management.