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Head of Media / Creative Director - Performance Ads

Key Facts

Remote From: 
Full time
Expert & Leadership (>10 years)
English

Other Skills

  • Quality Assurance
  • Communication
  • Leadership
  • Teamwork
  • Detail Oriented
  • Reliability
  • Creativity

Roles & Responsibilities

  • 3+ years owning ad creative in performance marketing (Meta / Facebook ads)
  • Managed 3+ video editors (including remote/offshore teams)
  • Led an ad-production pipeline delivering 50+ ads per week with a defined workflow
  • Shipped ads for info-products or high-ticket DTC / coaching brands facing refund/chargeback pressure

Requirements:

  • Own the creative engine and ship 100+ ads/week across 3 active offers, coordinating with the Lead Editor, 4 editors, and 4 AI ad creators
  • Hit editing and production deadlines with zero quality errors
  • Generate new creative ideas, angles, hooks, and concepts weekly, and maintain a library of hooks and competitive insights
  • Manage the editor team and AI ad creation specialists; coordinate script approvals with the direct-response copywriter; and evolve the ticketing/brief-to-ship workflow as we scale

Job description

About AI Acquisition

AI Acquisition is a $50M+ ARR education business teaching entrepreneurs how to build AI-powered service businesses. ~3,000 active clients across three program tiers. Backed by some of the best operators in the coaching and performance-marketing space. Remote, ~80 people, scaling fast, zero legacy creative debt.

THE WORK

You’ll own the creative engine behind a $50M ARR AI-education business running ads across 3 active funnels (more launching). Your team already produces ~100 ads per week — 5 editors plus a lead, plus 4 AI ad creators. Your job is to keep that machine running at quality, feed it constant new ideas, and build the systems that let it scale as funnel count grows.

This is NOT a performance-marketing-strategist role. Our CMO and Head of Marketing own FB-side testing, kill decisions, and media buying. You own:

  • Hitting editing and production deadlines with zero quality errors
  • Generating new creative ideas, angles, hooks, and concepts weekly
  • Managing the editor team + AI ad creation specialists
  • Coordinating script approval with our incoming direct-response copywriter
  • Evolving the ticketing and brief-to-ship workflow as we scale

If you want to own CAC, this is not your role. If you want to own a creative machine that ships 100+ ads a week across a high-ticket offer suite, keep reading.

Requirements

HOW WE WORK

  • Volume + iteration > one “perfect” ad
  • Direct-response cadence: script-to-live measured in days, not weeks
  • Deadlines are sacred. Quality is non-negotiable.
  • Small senior team. Direct line to founders. Zero bureaucracy.

THE STATE YOU’RE INHERITING

  • Team: 1 Lead Editor + 4 editors (India-based) + 4 AI ad creators
  • Output: ~100 ads per week across 3 active offers
  • Workflow: board-based ticket system; 3-ads-per-editor-per-day KPI
  • Tools: internal brief/ticketing system, Meta Ads Manager integration
  • Stack you’ll be coordinating with: internal AI ads-creation tooling + standard editing stack (Premiere, CapCut, After Effects)

WHAT WE’RE LOOKING FOR

Must-have:

  • 3+ years owning ad creative in performance marketing (Meta / Facebook ads non-negotiable)
  • You’ve personally managed 3+ video editors, ideally including remote/offshore teams
  • You’ve run an ad-production pipeline at 50+ ads per week in at least one role, and can walk us through the exact workflow
  • You’ve shipped ads for info-product, coaching, bootcamp, trading, agency-services, or high-return DTC — categories with structural refund/chargeback pressure

Strong signals:

  • You have a hook library. You generate angles weekly. Competitor-ad research is a daily habit, not a quarterly project.
  • Winning ads you produced are findable in FB Ad Library, case studies, or a public portfolio
  • You’ve worked in-house at a known DTC/performance shop (Ridge, Obvi, Mid-Day Squares, Native, similar) OR at a high-ticket info-product/coaching brand
  • You ship reliably. People who’ve worked with you describe you as “the one who hits deadlines” before they describe your taste.
  • You’ve built brief templates, QA gates, or ticketing systems in a prior role

We’re not the right fit for:

  • TV, film, or brand-campaign backgrounds — the cadence doesn’t translate, we’ve seen it fail
  • Creatives who prioritize aesthetic perfection over throughput and direct-response instinct
  • Pure individual contributors with no team-management experience
  • Anyone who hasn’t worked hands-on with live paid Meta ads

Benefits

COMP & BENEFITS

  • $150K – $200K total comp (base + performance bonus, geography-adjusted)
  • Performance bonus tied to team throughput, quality, and deadline hit-rate — NOT to FB ad performance (that’s our CMO’s seat)
  • 100% remote, async-friendly hours (overlap with UK/US East is a plus)
  • Direct access to founders and CMO. Real budget. Real scope.

APPLY

Short application. Attach (or link):

  1. 3 winning ads you produced in the last 12 months. Screenshots, FB Ad Library links, or Loom walkthroughs all work.
  2. 2–3 sentences on the ad-production workflow you ran at your last role: ads/week, team size, tool stack.

No cover letter. No resume screening theater. If you look like a fit, you’ll do a 30-min call with our Head of Marketing within a week, and a short paid assessment after that.

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