Role Overview
The Manager of Product Planning & Go-to-Market is responsible for supporting the development and execution of product and go-to-market strategies that drive active users and product preference, with a primary focus on the Law School market as the critical feeder into Government, Small Law, and especially Large Law. Given the close alignment between Law School and Large Law, the role may also support select Large Law initiatives where product roadmap and GTM execution directly advance active user growth and long-term revenue outcomes.
This role’s primary responsibility is to translate Law School market strategy, customer insights, and usage trends into clear product planning priorities and effective go-to-market actions. The Manager partners closely with Product Management, Marketing, Sales, and Operations to ensure roadmap priorities, positioning, launch plans, and field execution are aligned to grow usage, strengthen preference, and improve downstream commercial outcomes.
Success in this role requires strong knowledge of the law school market, product planning skills, go-to-market acumen, operational discipline, and the ability to influence and collaborate effectively across a matrixed organization without direct reporting authority.
Key Responsibilities
Product Planning & Roadmap Alignment (Primary Focus)
Support product planning for the Law School market, helping ensure roadmap priorities align to active user growth, customer needs, product preference, and downstream Large Law outcomes.
Partner closely with Product Management to translate customer feedback, usage data, market trends, and field insights into clear product priorities and business cases.
Advocate for the creation, enhancement, or prioritization of Law School–specific capabilities (e.g., faculty workflows) based on strategic fit, customer value, and expected adoption impact.
Help define requirements, prioritize initiatives, and support roadmap decisions that strengthen the Law School customer experience and improve product-market fit.
Ensure Law School strategy informs product planning decisions where market needs, user behavior, and competitive dynamics should shape roadmap direction.
Partner with Marketing and Sales teams to align positioning, messaging, launch timing, segmentation, and adoption strategies to product priorities.
Manage Law School–specific tools and platforms (e.g., Lexis Learn, CAT, portals, ICW), helping ensure they evolve in ways that support product adoption and strategic GTM objectives.
Go-to-Market Strategy & Execution
Develop go-to-market plans for new features, enhancements, and strategic initiatives, with a focus on measurable increases in usage and preference.
Ensure active user and preference strategies are embedded into broader Go-to-Market plans, creating Law School–specific GTM approaches where needed.
Coordinate cross-functional readiness for launches, including stakeholder communication, field enablement, reporting, and adoption tracking.
Track success metrics, milestones, launch readiness, and adoption results to monitor progress and support accountability.
Identify execution gaps, dependencies, and risks early, and work across teams to keep initiatives on track.
Guide the development of marketing programs and campaigns that support product launches, drive adoption, and increase measurable usage and preference.
Core Skills & Capabilities
Product Planning Orientation: Ability to connect customer needs, roadmap priorities, and business outcomes.
Go-to-Market Acumen: Strong understanding of positioning, launch planning, segmentation, enablement, and adoption strategy.
Influence & Relationship Building: Proven success working across Product, Marketing, Sales, and Operations without direct authority.
Operational Rigor: Strong project management skills with the ability to move product and GTM initiatives from concept to execution.
Communication & Collaboration: Ability to align cross-functional stakeholders around roadmap priorities, launch plans, and measurable results.
Qualifications
MBA or JD preferred
3-5+ years of experience in the legal technology market working with directly customers.
Demonstrated experience working in matrixed organizations and driving outcomes through cross-functional influence.
Experience partnering with Product Management or commercial teams to support roadmap planning, launch execution, and adoption initiatives.
Strong analytical skills, including advanced Excel proficiency for data analysis, modeling, performance tracking, and reporting; experience with Tableau is a plus.
Ability to synthesize quantitative analysis, customer insight, and market trends into clear, action-oriented recommendations.
Familiarity with—or strong aptitude for learning—the legal market, particularly Law Schools.
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